Marketing Manager

Meraki Group; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading real estate company in the United Arab Emirates is seeking a Marketing Manager to develop brand identity and manage marketing budgets. The ideal candidate will have 2 to 5 years of experience in digital and traditional marketing, preferably in real estate, with strong project management and analytical skills. Knowledge of UAE regulations and market trends is essential.

Qualifications

• 2 to 5 years of Digital & Traditional marketing experience.
• Experience in Real Estate is a big plus.
• UAE Experience is mandatory.

Responsibilities

• Develop and manage the brand's overall identity.
• Prepare and track marketing budget for optimization.
• Monitor market trends and customer preferences.
• Plan and procure media buying across various platforms.
• Plan and execute key events efficiently.
• Build and maintain relationships with media and influencers.
• Map and personalize customer experiences.
• Ensure compliance with regulations for marketing initiatives.

Skills

Analytical skills

Project management

Digital marketing

Traditional marketing

Education

Graduate/Postgraduate degree

Job description

Roles & Responsibilities

• 1. Brand and Project Identity: • Develop and manage the brand's overall identity and project-specific branding. • Ensure consistent communication across print, digital, and events.
• 2. Budget Management: • Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals. • Track ROI for offline and integrated campaigns.
• 3. Market Research and Collaboration: • Monitor market trends, customer preferences, and competitor activities. • Collaborate with the sales team to gather insights and refine promotional strategies.
• 4. Media Buying and Partnerships: • Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact. • Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution. • Identify and explore high-value sponsorship opportunities that align with the brand’s goals to enhance visibility and audience engagement.
• 5. Event Management: • Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events. • Manage vendor coordination and event logistics efficiently.
• 6. Public Relations: • Build and maintain relationships with the media; oversee press releases for launches and milestones. • Manage influencer collaborations and establish thought leadership. • Submit and oversee award and recognition entries.
• 7. Customer Journey: • Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries. • Create tailored sales kits and scripts for buyers and partners. • Curate thoughtful gifts and goodies for brokers and partners during key events.
• 8. Compliance and Permissions: • Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations.

Qualification

Graduate/ Postgraduate (Any Country)

Experience

- 2 to 5 years of Digital & Traditional marketing & strategizing experience (in Real Estate is a big plus! )

- Strong analytical & project management skills.

- UAE Experience is mandatory