Brand Strategist jobs in United Arab Emirates

Industry: Fintech & Digital Trading
Role Type: Full-time Executive (C-Level)
Location: UAE (preferred)
Reports to: Founder/CEO

We are seeking a visionary and strategic Group Chief Marketing Officer to build a global brand across multiple digital trading platforms spanning cryptocurrency, foreign exchange, equities and contracts for difference (CFDs).

Drive verified user acquisitions, KYC completions, first‑time deposits, trading volumes and global brand dominance across Retail High Net Worth Individual (HNWI) and Institutional segments through B2B, B2B2C and B2C channels.

Develop and execute a comprehensive strategy to build and strengthen the company’s global brand identity ensuring consistent messaging, positioning and visibility across international markets through campaigns, partnerships and brand guidelines.

Establish, recruit and lead a dedicated marketing team tailored to Retail HNWI and Institutional segments. Define team structure, hire top talent, set performance metrics and build a collaborative, results‑oriented culture.

Design and implement performance‑driven marketing initiatives across all business models:

• Build deep marketing funnels driving user sign‑ups, KYC completions, first‑time deposits, repeated deposits and trading volume growth
• Manage global performance campaigns across paid search, paid social, programmatic advertising, display advertising, SEO, affiliate marketing, influencer partnerships, email automation and re‑engagement flows
• Build attribution models and user‑journey optimization frameworks for all markets

Build a full‑scale product marketing organization across all asset classes:

• Spot Trading: Create clear differentiators around liquidity, UX, security and execution; develop segment‑specific messaging for new users, advanced traders and institutional desks
• Perpetual Futures: Craft positioning focused on leverage, risk management tools, funding rates and execution reliability for professional traders, prop desks and quant funds
• Copy Trading: Build value propositions around performance transparency, ease of replication and risk control; drive both strategy providers and followers

• Build complete market story for the platform’s launchpad as a gateway for new token offerings
• Develop positioning around due diligence, liquidity support and investor protection
• Architect global adoption strategy for the native utility token across all platforms
• Build utility‑driven messaging (fee discounts, loyalty rewards, exclusive access, enhanced limits, priority support)

• Foreign Exchange: Compete with top global FX brokers on spreads, execution speed, platform stability and regulatory strength
• CFDs: Build narratives around diversification, leverage, structures, risk controls and cross‑margin opportunities
• Global Equities: Position as a competitive gateway with fractional investing, sector‑based trading ideas and earnings‑driven planning

• Define core value propositions and narratives for each asset class
• Develop market‑specific variations while maintaining brand consistency
• Deliver clear messaging frameworks for all launches, updates and competitive releases

• Create detailed launch blueprints for new features, assets, trading pairs and platform upgrades
• Define target segments, positioning, user incentives and growth levers
• Run coordinated global campaigns across all departments

• Track global pricing models, fee structures, margin rules and token utility systems
• Benchmark top competitors across US, Europe, Middle East, Africa and Asia
• Monitor user behavior trends, regulatory shifts and new product categories
• Use intelligence to guide campaign positioning, pricing recommendations and product roadmap

• Develop dedicated go‑to‑market strategies for each segment
• Oversee institutional lead generation for liquidity providers, hedge funds, asset managers, family offices and broker networks
• Create premium HNWI acquisition ecosystem with concierge‑level sales integration

Ensure all marketing campaigns follow AML guidelines, KYC requirements, regional codes and regulatory marketing restrictions. Work closely with Compliance, Legal and Risk teams for campaign approvals.

• Minimum 12‑18 years in high‑growth technology, fintech, trading or financial services
• Experience managing global performance marketing budgets of 8‑figure annual spends
• Proven track record scaling user bases from thousands to millions
• Deep understanding of trading user behavior across cryptocurrency, FX and CFDs
• Experience building global teams across UAE, India, Europe, Africa and Southeast Asia

• Strong proficiency in digital marketing tools and analytics platforms (Google Analytics, SEO/SEM tools)
• Expertise in CRM systems and marketing automation software
• Familiarity with blockchain trading technologies and financial market dynamics

• Exceptional leadership with proven team building and talent development experience
• Excellent communication, negotiation and presentation skills
• Ability to thrive in fast‑paced, dynamic environments managing multiple priorities
• Strong accountability with KPI structures, weekly reporting and execution discipline

• Willingness to travel internationally
• Fluency in English; additional languages are a plus
• Demonstrated success achieving measurable marketing outcomes (user acquisition, brand awareness, revenue growth)

• Competitive compensation package
• Equity options
• Opportunity to shape the future of a leading financial trading ecosystem
• Innovative global work environment

This is not a traditional CMO role. This is a builders mandate with performance accountability at every level. Experience in a fintech, CFD/FX/Crypto trading or financial services organisation is essential as is a deep understanding of trading user behaviour across cryptocurrency, FX and CFDs. This role offers an exciting opportunity to shape the future of a leading financial trading ecosystem with competitive compensation, equity options and the chance to work in an innovative global environment.