Head of Marketing

KF; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading contracting organization in Abu Dhabi is seeking a Head of Marketing to develop and execute the company's marketing strategy. The ideal candidate will have proven experience in senior marketing roles within contracting or infrastructure sectors, a strong grasp of brand management, and a deep understanding of the UAE market. This role involves overseeing digital and traditional marketing initiatives to enhance visibility and market positioning, while leading a team of marketing professionals.

Qualifications

• Proven track record in senior marketing leadership roles within contracting, construction, or infrastructure organizations.
• Strong expertise in brand management, corporate communications, and digital marketing.
• Excellent knowledge of UAE market dynamics, particularly in civil infrastructure and luxury residential projects.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Oversee digital platforms, social media, and content marketing to maximize reach and impact.

Skills

Brand management

Corporate communications

Digital marketing

Stakeholder management

Creativity

Education

Bachelor's degree in Marketing or Business Administration

Master's degree preferred

Job description

About the Client

Our client is a leading contracting organization headquartered in Abu Dhabi delivering large-scale civil and infrastructure projects across the UAE. Operating under a global holding structure the company is recognized for its financial discipline transparency and strong project governance.

Role Overview

The Head of Marketing will be responsible for developing and executing the companys marketing strategy to strengthen brand positioning enhance market visibility and support business growth across civil infrastructure and luxury residential projects. This role requires a strategic leader who can combine creativity with commercial acumen ensuring marketing initiatives align with organizational objectives and resonate with diverse stakeholders.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Position the company as a trusted leader in civil infrastructure and luxury residential projects.
• Lead brand development corporate communications and digital marketing initiatives.

Market Development & Client Engagement

• Conduct market research to identify trends opportunities and competitive positioning.
• Design campaigns that highlight the companys expertise in delivering large-scale projects.
• Strengthen client engagement through targeted marketing programs and events.

Digital & Traditional Marketing Execution

• Oversee digital platforms social media and content marketing to maximize reach and impact.
• Manage advertising PR and promotional activities to enhance brand visibility.
• Ensure consistent messaging across all channels and touchpoints.

Governance & Compliance

• Ensure marketing activities comply with UAE regulations industry standards and ethical practices.
• Manage marketing budgets with financial discipline and transparency.
• Establish KPIs and reporting frameworks to measure campaign effectiveness.

Team Leadership & Development

• Build and lead a high-performing marketing team fostering creativity and accountability.
• Provide mentorship and career development opportunities for marketing professionals.
• Encourage innovation and continuous improvement in marketing processes.

Job Requirements

• Proven track record in senior marketing leadership roles within contracting construction or infrastructure organizations.
• Strong expertise in brand management corporate communications and digital marketing.
• Excellent knowledge of UAE market dynamics particularly in civil infrastructure and luxury residential projects.
• Exceptional communication creativity and stakeholder management skills.
• Ability to thrive in a fast-paced project-driven environment with a focus on financial discipline and transparency.
• Bachelors degree in Marketing Business Administration or related field; Masters degree preferred.

Korn Ferry shall provide equal employment opportunity to all qualified candidates and will refer candidates without regard to race color religion national origin sex age disability veteran status or any other legally protected basis.

Required Experience

Director