puestos de Sport en Sudáfrica

Position: Social Media & Digital Marketing Specialist

Department: Marketing

Location: Cape Town

Industry: Sport Apparel / Lifestyle Brand

A leading global developer and marketer of high-performance sport apparel is looking for a Social Media & Digital Marketing Specialist to join their fast-paced Marketing team.

This role is perfect for someone who thrives in a creative, strategic environment and has a solid understanding of building brand presence across digital and social platforms — locally and internationally.

Key Responsibilities:

• Develop and execute the full social media strategy to support product launches, athlete sponsorships, brand campaigns, events, and trade shows.
• Manage daily social media community engagement across all platforms — including comments, direct messages, and overall follower interaction.
• Own and execute the social media content calendar, ensuring consistent and engaging posts aligned with the broader marketing plan.
• Distribute and syndicate content for global use via third-party sharing platforms or direct exports.
• Respond to customer queries on social channels within agreed response times.
• Provide monthly strategic input with fresh content ideas and campaign recommendations.
• Implement content for global markets, with attention to localisation and audience-specific messaging.
• Analyse audience targeting across platforms and adjust strategies for optimisation.
• Advise on improvements for customer engagement, feedback, and social media integration with web platforms.
• Plan and execute targeted digital advertising campaigns across Meta, Google (text, banner, and video), and YouTube.
• Monitor digital trends, competitors, and community feedback using relevant tools, and share insights with the team regularly.
• Produce standard monthly performance reports for internal review.
• Assist with tracking and managing the digital marketing budget.

Requirements:

• Minimum 5 years of experience in social media and digital marketing roles.
• Excellent written and visual content creation skills (photo, video, text).
• Hands-on experience with all major social platforms, analytics tools, and scheduling software.
• Strong knowledge of online marketing strategy and digital advertising channels.
• Excellent organisational skills, detail orientation, and ability to manage multiple projects.
• A collaborative, proactive mindset with strong communication skills.
• Degree or diploma in Marketing, Communications, Public Relations, Journalism, or related field is an advantage.

Ideal Candidate:

• Confident, self-motivated, and passionate about sport and lifestyle brands.
• Comfortable taking ownership while staying aligned with team goals.
• Driven by data, audience insights, and content performance metrics.
• Eager to be part of a high-performing, forward-thinking brand.

This is a full-time, in-office role

Apply now to be part of something bold and fast-moving.