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Head of Marketing
MNA Recruitment (Pty) Ltd
Gauteng
Presencial
ZAR 600.000 - 900.000
Tempo integral
Há 18 dias

Resumo da oferta

A leading pharmaceutical company in South Africa seeks a Marketing Head to lead their marketing division. The ideal candidate will develop and execute marketing strategies, oversee brand communication, and manage a high-performing team. A Bachelor's degree and significant marketing experience, especially in the pharmaceutical sector, are required. This role offers an exciting opportunity to influence oncology product marketing and drive growth.

Qualificações

  • 10+ years of marketing experience, including 5+ years in a senior leadership role.
  • Strong experience within the Generic pharmaceutical space.

Responsabilidades

  • Lead the marketing division and execute the marketing strategy.
  • Develop a 3–5 year marketing strategy aligned with business goals.
  • Oversee brand strategy and communication.
  • Lead go-to-market strategies for new oncology products.
  • Manage the marketing budget effectively.

Conhecimentos

Strategic marketing
Brand development
Product launch management
Digital marketing
Leadership
Communication
Stakeholder management
Data-driven decision making
Interpersonal skills

Formação académica

Bachelor’s degree in Marketing, Business, Life Sciences, or related field
MBA or advanced degree
Descrição da oferta de emprego

A leading pharmaceutical company has a vacancy for a Marketing Head.

Role Purpose & Key Objectives

The Head of Marketing will lead the marketing division, shaping and executing the organisation’s marketing strategy across all business units. This executive will build and guide a high-performing team, develop innovative strategies that elevate the company’s market presence, and drive growth across oncology pharmaceuticals, diagnostic services, and specialised treatment technologies.

Core Objectives
  • Strengthen the organisation’s brand positioning within the healthcare and oncology sectors.
  • Drive awareness and adoption of the company’s products, diagnostics, and treatment solutions.
  • Build an industry-leading marketing team and culture of innovation.
  • Partner closely with executive leadership to support long-term growth and strategic initiatives.
Key Responsibilities
Strategic Planning & Leadership
  • Develop a 3–5 year marketing strategy aligned with business goals.
  • Lead and mentor the entire marketing team across brand, digital, medical, and product marketing.
  • Manage the overall marketing budget and allocate resources effectively.
Brand & Market Positioning
  • Oversee brand strategy, messaging, and identity across all platforms.
  • Ensure consistent, compliant communication that resonates with healthcare professionals and patient communities.
  • Strengthen the organisation’s perception as a leader in oncology care and advanced treatment solutions.
Product Marketing & Launch Excellence
  • Lead go-to-market strategies for new oncology medicines, diagnostics, and high-tech therapies.
  • Develop clear value propositions, product messaging, and competitive positioning.
  • Work cross-functionally with commercial, medical, and regulatory teams to ensure seamless launch execution.
Scientific & Medical Marketing
  • Oversee development of scientific content, educational materials, and clinical communication.
  • Support healthcare professional engagement, events, advisory boards, and key opinion leader (KOL) relationships.
  • Drive medical awareness campaigns and professional education programmes.
Digital & Performance Marketing
  • Build and optimise the company’s digital presence, including websites, SEO, paid media, content platforms, and social channels.
  • Deploy data-driven performance marketing strategies to drive measurable engagement.
  • Implement analytics tools to track campaign ROI and market reach.
Patient Education & Community Engagement
  • Develop patient-focused communication strategies and accessible educational materials.
  • Support partnerships with patient groups, non-profits, advocacy organisations, and treatment centres.
  • Strengthen the organisation’s reputation as a patient-centric healthcare partner.
Partnerships & External Engagement
  • Identify partnership opportunities with hospitals, laboratories, research groups, and healthcare providers.
  • Guide co-marketing initiatives and strategic collaborations.
  • Represent Marketing in executive discussions, board presentations, and industry forums when required.
Insights, Market Intelligence & Reporting
  • Lead market research to understand trends, competitors, customer needs, and opportunities.
  • Present marketing performance updates, insights, and recommendations to the CEO and Chairman.
  • Ensure all marketing activities comply with healthcare regulations and ethical standards.
Required Skills & Qualifications
Education & Professional Background
  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
  • MBA or advanced degree advantageous.
  • 10+ years of marketing experience, including 5+ years in a senior leadership role.
  • Strong experience within the Generic pharmaceutical space
Technical & Leadership Competencies
  • Expertise in strategic marketing, brand development, and product launch management.
  • Strong understanding of clinical and scientific communication.
  • Proven experience leading and developing multidisciplinary marketing teams.
  • Digital marketing and data analytics capability.
  • Excellent communication, stakeholder management, and executive presentation skills.
  • Ability to operate effectively in a regulated healthcare environment
Success Metrics / KPIs
  • Brand visibility and market positioning improvements.
  • Successful product launches and adoption rates.
  • Growth in digital engagement and lead generation.
  • Marketing ROI and campaign performance metrics.
  • Team development, retention, and performance.
  • Strength and impact of professional and patient engagement initiatives.
Ideal Candidate Profile
  • A visionary marketing leader who can operate at both strategic and operational levels.
  • Strong organisational skills
  • Strong interpersonal and communication skills for engaging medical professionals and internal stakeholders.
  • Highly analytical, data-driven, and comfortable managing complex portfolios.
  • Compassionate and patient-focused, with a strong passion for healthcare improvement.
  • Able to navigate high-growth, innovative, and fast-paced environments.

Candidates that meet the criteria may apply via this portal or via www.mnarecruitment.com

Should you not receive feedback within 7 days, please accept your application as unsuccessful

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* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.

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