Associate Product Marketing Manager

Google; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading tech company is seeking an Associate Product Marketing Manager in Singapore. The ideal candidate will have a Bachelor's degree and expertise in marketing and strategy. Responsibilities include defining go-to-market strategies and executing campaigns for product launches, while supporting the marketing organization in engaging customers and enhancing brand strategies. Join a dynamic team committed to innovation and growth. Google values equal opportunity and diversity in the workplace.

Qualifications

• Bachelor's degree or equivalent practical experience.
• Understanding of marketing, strategy consulting, or AI technologies is preferred.
• Excellent communication and global strategic thinking abilities.

Responsibilities

• Define and execute go-to-market strategies for new products.
• Develop programs to acquire and engage customers.
• Support product improvement evaluations.
• Create narratives and presentations to boost business momentum.
• Execute marketing tasks under guidance.

Skills

Understanding of marketing

Excellent program management skills

Communication skills

Ability to develop strategy

Global mindset

Education

Bachelor's degree or equivalent experience

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Understanding of marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
• Knowledge of Google's products, technology and leadership in the Artificial Intelligence (AI) space.
• Ability to have a global mindset and to think across disciplines, industries, cultures and scenarios.
• Ability to develop and understand strategy, and with ambiguity and agility.
• Excellent program management and communication skills.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career Marketers. During your time in the program, you will work on priority marketing projects in your organization, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

You will be assigned projects within the marketing organization supporting their business goals and you will make direct contributions under the scope of a larger project, with general guidance. For example, you will help bring the user into the product development process or develop the go-to-market (GTM) plans for driving awareness and adoption for new products and features among goal segments. You will drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, or manage campaigns and programming.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems— from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can—changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
• Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increase the engagement with them and measure the efficacy of such programs.
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.