Marketing Manager South Asia, Taiwan, and South Korea

Private Advertiser; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A marketing firm based in Singapore is seeking a Marketing Strategist to develop and execute integrated marketing strategies across South Asia, Taiwan, and South Korea. This role involves managing regional campaigns, analyzing performance metrics, and collaborating with global teams to maintain brand visibility. Candidates should have a relevant degree, over three years of marketing experience, and fluency in English, with additional language skills in Chinese and Korean preferred. Strong collaboration and digital marketing skills are essential.

Qualifications

• 3+ years of regional or digital marketing experience with measurable results.
• Experience supporting multicultural marketing initiatives.
• Strong knowledge of digital marketing channels and analytics.

Responsibilities

• Develop and implement marketing strategies for South Asia and Korea.
• Plan integrated marketing campaigns across various digital platforms.
• Monitor campaign performance and optimize efforts.

Skills

Digital marketing expertise

Cross-cultural communication

Campaign performance analysis

Collaboration skills

Education

Bachelor’s or master’s degree in marketing, Business, Communications

Job description

GENERAL SUMMARY

This role develops and executes marketing strategies and initiatives across South Asia (includes ASEAN countries, India & ANZ), Taiwan and South Korea, aligned with global marketing priorities. Marketing activities for South Asia are conducted in English, while marketing for South Korea & Taiwan requires managing localized activities and Korean and Chinese-language deliverables. Translation agencies may be leveraged as required. The position enhances brand visibility, drives engagement, and supports sales through targeted digital and regional marketing programs, collaborating with global and regional teams to ensure cohesive and effective execution.

ESSENTIAL JOB FUNCTIONS

• Develop and implement marketing strategies for South Asia (ASEAN, India, ANZ), Taiwan and South Korea in alignment with global objectives.
• Plan and execute integrated marketing campaigns—including web, SEO/SEM, Salesforce Marketing Cloud, social media, display advertising, press releases, and events—using English for South Asia and Chinese for Taiwan, and Korean-language content for South Korea (with translation agency support as needed).
• Create and manage high-quality, localized content for digital platforms and marketing collateral.
• Monitor and report campaign performance against ROAS and KPIs; identify opportunities to optimize digital and regional marketing efforts.
• Collaborate with global marketing teams and regional stakeholders to support sales and maintain brand consistency.
• Manage relationships with regional vendors, including translation agencies.
• Utilize market insights and analytics to identify regional trends and opportunities.
• Support development of sales presentations, brand guidelines, and promotional materials.
• Partner with internal teams to ensure alignment with global marketing and sales strategies.

OTHER DUTIES AND RESPONSIBILITIES

• Other duties, as assigned.

PREPARATION, KNOWLEDGE, SKILLS & ABILITIES

• Bachelor’s or master’s degree in marketing, Business, Communications, or a related field.
• Three or more years of regional or digital marketing experience with measurable results.
• Proven experience supporting multicultural or multi-country marketing initiatives.
• Strong knowledge of digital marketing channels, analytics, and campaign execution.
• Fluency in English is required; fluency in both English, Chinese and Korean is preferred.
• Strong ability to collaborate across global and regional teams and manage multiple priorities.