Marketing Manager

Nanyang Institute of Social Sciences; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A higher education institute in Singapore is seeking a Marketing Manager to lead the marketing strategy and execution for academic programmes. The role involves managing the marketing team, developing omnichannel strategies, and optimizing social media efforts. Ideal candidates should have a degree in relevant fields and experience in project management and digital marketing tools. Strong content creation skills are essential. This position offers a dynamic environment in the educational sector.

Qualifications

• Bachelor’s degree or above; majors in Marketing, Advertising, Communications, Business, or related fields preferred.
• Experience in marketing team management or project management is a plus.
• Strong understanding of social media platforms and digital channels.

Responsibilities

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns.
• Oversee content direction and design style.

Skills

Marketing strategy development

Social media management

Content creation

Project management

Graphic design

Video editing

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business

Job description

Nanyang Institute of Social Sciences (NISS) is an institute of higher education registered with SkillsFuture Singapore (SSG) under the Ministry of Education of Singapore, aiming to create a lifelong learning platform that incorporates quality higher education resources from the East and the West.

We are now inviting applications for the position Marketing Manager/市场经理, responsible for the overall marketing strategy and execution of the NISS’s academic programmes, leading the marketing team to build and scale the function, and overseeing overall marketing performance.

Job Responsibilities

• Develop and execute marketing strategies across all social media and online channels.
• Manage social media and online platforms, optimize advertising campaigns, and improve ROI.
• Oversee content direction and design style, driving continuous updates and iterations.
• Explore offline channels to achieve omnichannel coverage.

工作职责：

• 制定并执行全社交媒体及线上渠道的营销策略；
• 负责社交媒体与线上渠道的日常运营，优化广告投放，提升ROI；
• 把控营销内容方向与设计风格，推动内容的更新迭代；
• 拓展线下渠道，实现全域覆盖。

Requirements

• Bachelor’s degree or above; majors in Marketing, Advertising, Communications, Business, or related fields preferred.
• Experience in marketing team management, project management, or the higher education sector is a plus.
• Strong understanding of social media platforms and digital channels, including advertising operations.
• Skilled in a variety of marketing tools and techniques, including graphic design and video editing.
• Excellent writing and content creation skills, with a keen eye for detail and quality.

岗位要求：

• 本科及以上学历，市场营销、广告、传播、商科等相关专业优先；
• 有市场营销团队管理、项目管理、高等教育垂直行业经验者优先；
• 熟悉各社交媒体平台及线上渠道运营，具备广告投放经验；
• 具备各类营销技能，包括但不限于文案创作、图片设计、视频剪辑等；
• 文字功底扎实，具备良好的内容创作与编辑能力。