Product Marketing Manager

Aureus Group Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading education services provider in Singapore is seeking an experienced Product Marketing Manager to build product positioning and messaging. This role requires 6–10 years in product marketing, with a strong focus on customer insight and go-to-market execution. The ideal candidate will possess strong communication skills and a proven ability to change customer behavior through compelling narratives. Join a fast-paced team that thrives on innovation and high ownership.

Qualifications

• 6–10 years in product marketing or commercial strategy experience.
• Experience in education, subscription, retail, or consumer services.
• Proven ability to build product narratives that influence customer behavior.

Responsibilities

• Define customer segments and improve product narratives.
• Lead go-to-market execution for launches and pricing changes.
• Analyze funnel performance and drive improvements.

Skills

Product Marketing Management

Communication

Analytical Skills

Cross-functional Collaboration

Job description

Product Marketing Manager

Location: Singapore
Function: Marketing
Reports to: VP, Marketing

Role Overview

The Product Marketing Manager will help build Aureus’ product positioning, messaging, and go-to-market execution. This role will be responsible for improving parent understanding, increasing production adoption, and lifting trial-to-enrol conversion across markets. This is a senior IC role in the marketing team, and cross-functional partnership with Product, Pricing, and Centre execution.

What You’ll Do

• Product Positioning & Narrative
• Define customer segments, parent insights, and value propositions for core and premium offerings.
• Build clear, differentiated product narratives that directly improve acquisition and conversion.
• Translate complex offerings (teacher tiers, premier centres, progress packages, certifications, add-ons) into simple, parent-ready messaging.
• Pricing, Packaging & GTM
• Partner with Product and Finance on pricing and packaging: tiering, upsell paths, and retention mechanics.
• Lead GTM execution for launches, pricing changes, and new product experiences.
• Align marketing, acquisition, and centre teams around one consistent product story.
• Enable centres with clear scripts, objection handling, and value articulation.
• Localise positioning, messaging, and pricing logic for new markets.
• Performance & Optimisation
• Analyse funnel performance, trial behaviour, and parent decision signals.
• Identify adoption and conversion blockers and drive improvements cross-functionally.
• Continuously refine messaging based on data, feedback, and in-market performance.

Key KPIs

• Trial-to-enrol conversion uplift
• Adoption of premium tiers, add-ons, and certifications.
• Parent clarity and confidence (quantitative and qualitative).
• Consistency of product messaging across marketing and centres.

What We’re Looking For

Experience

• 6–10 years in product marketing, GTM, pricing/packaging, or commercial strategy.
• Experience in education, subscription, retail, or consumer services.
• Proven ability to build product narratives that change customer behaviour.
• Strong cross-functional influence without formal authority.

Skills & Traits

• Strong PMM fundamentals: segmentation, positioning, messaging, competitive analysis.
• Commercially sharp with sound pricing intuition.
• Clear, persuasive communicator - internally and externally.
• Comfortable simplifying complex mechanics into benefit-led messaging.
• Analytical, structured, and outcome-oriented.
• High ownership, low ego, strong execution discipline.
• Thrives in fast-paced, ambiguous, high-growth environments.