Business & Sales Growth
- Develop and implement sales strategies to achieve retail banking targets for deposits, loans, wealth management, insurance, and other banking products.
- Monitor zone performance against KPIs and take corrective actions to bridge gaps.
- Drive customer acquisition, retention and cross‑selling initiatives.
Branch & Zone Performance Management
- Oversee the operational and service performance of branches within the zone.
- Ensure compliance with regulatory requirements, internal policies, and risk management standards.
- Conduct regular performance reviews with branch managers, providing guidance and support.
People Leadership & Development
- Lead, coach, and mentor Branch Managers to build high‑performing teams.
- Identify talent within the zone and support succession planning initiatives.
- Foster a performance‑driven and customer‑centric culture.
Customer Experience & Service Quality
- Champion initiatives to improve customer satisfaction and service delivery.
- Ensure branches deliver a consistent and superior customer experience.
- Act as an escalation point for complex customer issues within the zone.
Market & Community Engagement
- Strengthen the bank’s presence and brand visibility within the assigned zone.
- Build and maintain strong relationships with key customers, businesses, and community stakeholders.
- Provide market intelligence and competitor insights to support strategic decisions.
Key Dimension of Impact
- Achievement of sales and revenue targets for the zone.
- Growth in customer base and market share.
- Branch compliance and risk management scores.
- Customer satisfaction / Net Promoter Score (NPS)
- Staff engagement, retention, and development metrics.
Support Head of PFA drive PFA channel to achieve sales target in terms of geographical distribution, marketing strategies, trends, tactics and action plan