Xiaohongshu Marketing Specialist

Academy Beauty Therapy Madame Korner College; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A beauty therapy academy in Kuala Lumpur seeks a Social Media Manager to develop a content strategy for Xiaohongshu. The role involves creating engaging content, managing community interactions, and analyzing performance metrics. Candidates must have a Bachelor's degree in Marketing or relevant fields and proven experience in social media management, particularly on Xiaohongshu. Strong bilingual communication in English and Chinese is mandatory. This position offers an exciting opportunity to work in a dynamic environment.

Qualifications

• Proven experience in managing social media platforms, especially Xiaohongshu.
• Strong understanding of user behavior and content trends on Xiaohongshu.
• Ability to create highly engaging visual and written content.

Responsibilities

• Develop and implement a comprehensive content strategy for Xiaohongshu.
• Create, curate, and schedule engaging posts, videos, and stories.
• Manage day-to-day operations and community interactions.

Skills

Social media management

Content creation

Data analysis

Bilingual communication (English and Chinese)

KOL/KOC collaboration

Education

Bachelor’s degree in Marketing, Communications, Media, or related field

Tools

Xiaohongshu analytics tools

Canva

CapCut

Premiere

Shopify

Job description

Academy Beauty Therapy Madame Korner College – Bukit Bintang, Kuala Lumpur

Develop and implement a comprehensive Xiaohongshu content strategy aligned with brand objectives and target audience preferences.

Create, curate, and schedule high-quality visual and written content (including posts, videos, and stories) that resonates with the Xiaohongshu community.

Manage day-to-day operations, including community interaction, user feedback response, and collaboration with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs).

Plan and execute campaigns, product launches, and promotional activities to increase brand visibility and drive traffic/sales.

Monitor and analyze platform performance metrics (e.g., engagement, reach, conversion) to optimize content and strategy.

Stay updated on Xiaohongshu platform trends, algorithm changes, and competitor activities to identify new opportunities.

Collaborate with cross-functional teams (e.g., marketing, design, product, offline team, Watson) to ensure cohesive brand messaging and campaign integration.

Manage Xiaohongshu advertising campaigns and budgets, if applicable.

Qualifications

Bachelor’s degree in Marketing, Communications, Media, or a related field.

Proven experience in social media management, preferably with a focus on Xiaohongshu or similar lifestyle/content-driven platforms.

Strong understanding of Xiaohongshu’s ecosystem, user behavior, and content trends.

Excellent content creation skills, with an eye for aesthetics and storytelling.

Data-driven mindset with experience in social media analytics tools.

Ability to communicate effectively in both English and Chinese (mandatory for platform navigation and content localization).

Experience in KOL/KOC collaboration and partnership management.

Creative, proactive, and able to work independently in a fast-paced environment.

Preferred Skills

Experience in beauty, fashion, lifestyle, F&B, or e-commerce industries.

Knowledge of Xiaohongshu’s advertising platform and Shopify or other e-commerce integrations.

Basic graphic design or video editing skills (e.g., using Canva, CapCut, Premiere).