Trade Marketing Manager

Addiction Pet Foods; Remote; MYR 60,000 - 80,000; Full time

Job summary

A global pet food company is seeking a Trade Marketing Executive/Manager to shape brand discovery online and in stores. The role requires a minimum of 3 years of trade marketing experience in FMCG or Pet Food, focusing on leading impactful trade programs and managing a team. Collaborate across markets in a fully remote environment, leveraging data-driven insights. The ideal candidate is dynamic, commercially aware, and possesses strong communication skills. Join a mission-driven team to enhance the pet food experience worldwide.

Benefits

Work from home flexibility

Global impact on marketing strategies

Opportunity for cross-functional collaboration

Qualifications

• 3+ years in Trade Marketing related to FMCG or Pet Food.
• Proven track record in leading effective trade programs.
• Experience in managing and developing teams.

Responsibilities

• Develop annual and quarterly trade marketing plans.
• Design visibility merchandising strategies for key markets.
• Utilize sales data to inform promotional strategies.

Skills

Trade marketing experience

Retail knowledge

Data-driven decision making

Strong communication skills

Job description

Trade Marketing Executive/Manager – FMCG/Pet Food (Remote)

Malaysia – Full‑time (Remote)

About The Job

Trade Marketing Manager (Individual contributor) – International market, Work‑From‑Home

Shape how pet parents discover our brands in‑store and online, across markets worldwide.

About Addiction Foods

Addiction Foods is a fast‑growing, brand‑led pet food company on a mission to go further for pets. We develop premium, nutritionally advanced products and partner with leading retailers and pet specialty stores across multiple countries.

This is a work‑from‑home role with a global scope, collaborating virtually with cross‑market teams and partners.

About The Role

As Trade Marketing Manager (Individual contributor), you’ll be the engine behind our global in‑store and online presence. You’ll work hand‑in‑hand with Sales, Brand Marketing, and Key Accounts across markets to build trade programs that:

• Win space, visibility, and share at retail.
• Strengthen partnerships with our key customers worldwide.
• Turn shoppers into loyal brand advocates.

You’ll work with the trade marketing team, ensuring best‑in‑class execution across modern trade, general trade, pet specialty, and e‑commerce (where applicable), all while operating from a remote, work‑from‑home setup.

What You’ll Do

Trade Strategy & Planning

• Develop annual and quarterly global trade marketing plans aligned with brand and sales goals.
• Turn brand strategies into customer‑specific initiatives and promotions by market.
• Spot and size growth opportunities by channel, customer, and category across countries.

Activation & Shopper Execution

• Design and roll out visibility, merchandising, promotions, and shopper activation programs in key markets.
• Set clear execution standards and track performance across channels and countries.
• Lead development of effective promo mechanics, and retailer/distributor assets, POSM, displays that stand out on shelf and online.

Customer & Channel Partnership

• Partner with Key Account Managers and Sales to co‑create powerful customer plans for global and regional retailers.
• Present trade programs and post‑activity reviews to internal stakeholders and key customers.
• Support new product launches with sharp, insight‑led activation plans across markets.

Insights & Performance

• Use category, shopper, and sales data to sharpen strategies and plans by market.
• Track ROI, uplift, and off‑take, and recommend smart optimisations.
• Monitor competitors globally and respond with agile, impactful initiatives.

Team Leadership

• Coach, develop, and inspire the trade marketing team to high performance.
• Set clear objectives and KPIs, driving ownership, collaboration, and remote ways of working.
• Champion a “test, learn, improve” mindset within the team.

What We’re Looking For

• 3+ years’ solid experience in Trade Marketing within FMCG or Pet Food (or closely related categories).
• Proven track record of leading trade programs that delivered measurable business impact (sales, share, distribution, or visibility).
• Experience managing and developing a team.
• Strong understanding of retail, distributor, and/or pet specialty channels.
• Experience in regional or multi‑market roles is a strong advantage.
• Strong commercial acumen; able to balance brand‑building with sales and ROI.
• Confident working cross‑functionally with Sales, Marketing, Supply Chain, and external partners in a remote, virtual environment.
• Dynamic, hands‑on, and a natural marketer – blending creativity with data‑driven decisions.
• Excellent communication, presentation, and stakeholder management skills, comfortable working across time zones.

Why Join Us

• Global impact, real visibility – Own the trade marketing agenda and see your ideas come to life in‑store and online across multiple markets.
• Work from home, work with the world – Collaborate with passionate teams in different countries while enjoying the flexibility of a remote setup.
• Build something meaningful – Help shape how pet parents experience a premium pet food brand they can trust.
• Cross‑functional exposure – Partner with regional Sales, Brand, E‑commerce, and Supply Chain teams on high‑impact projects.

How To Apply

If this sounds like you, please send your CV to [e-mail]

You May Also Attach a Short Cover Letter Highlighting

• Your most impactful trade marketing project (and the results), and
• Your experience leading and developing a team, especially in a regional or global context.

We look forward to hearing how you can help us win with shoppers, customers, and pets around the world.