Trade Marketing Manager (FMCG)

Michael Page; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment firm in Kuala Lumpur is seeking a Trade Marketing Manager to drive sales growth within a prominent FMCG company. The ideal candidate will develop and implement marketing strategies, manage budgets, and analyze market trends to optimize promotional activities. Strong leadership and communication skills are essential, along with a degree in Marketing or Business Administration. Join a supportive work environment offering competitive salary and growth opportunities.

Benefits

Competitive salary

Growth and learning opportunities

Supportive work environment

Qualifications

• Proven expertise in trade marketing within the FMCG industry.
• Demonstrated success in managing relationships with distributors and partners.
• Excellent collaboration skills to work with cross-functional teams.

Responsibilities

• Develop and implement trade marketing strategies to support sales objectives.
• Manage trade marketing budgets to ensure cost efficiency.
• Analyze market trends and consumer behavior to optimize promotional activities.

Skills

Trade marketing expertise

Communication skills

Leadership abilities

Strategic vision

Market analysis

Education

Degree in Marketing or Business Administration

Job description

Responsibilities

Directly influence sales and market share growth. Drive execution of global brands at local retail.

• Develop and implement trade marketing strategies to support sales objectives.
• Manage and monitor trade marketing budgets to ensure cost efficiency.
• Collaborate with the sales and marketing teams to align on key initiatives and campaigns.
• Analyze market trends and consumer behavior to optimize promotional activities.
• Build and maintain strong relationships with key retail and distribution partners.
• Ensure high brand visibility through in-store displays and point-of-sale materials.
• Track and evaluate the performance of trade marketing activities, providing actionable insights.

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• Proven expertise in trade marketing within the FMCG industry.
• Demonstrated success in developing, managing, and optimizing relationships with key distributors and third‑party partners to maximize reach, volume, and in‑market execution.
• A critical ability to define the strategic vision for trade marketing programs while also overseeing and driving flawless execution at the point of sale.
• Excellent communication and collaboration skills to work with cross‑functional teams.
• Leadership abilities to guide and motivate a team effectively.
• A results‑driven mindset with a focus on achieving sales and marketing targets.

Benefits

• Competitive salary in the range.
• Opportunity to work in a leading FMCG company.
• Supportive work environment with growth and learning opportunities.

About the Company

Our client is a large organization within the FMCG industry, known for its commitment to delivering high-quality consumer goods. Their success lies in their commitment to unique quality and distinct packaging for brands that delight both children and adults worldwide.