Trade Marketing Manager

Reeracoen Recruitment; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment agency in Malaysia is seeking a Trade Marketing Manager to oversee trade marketing and purchasing operations for driving sales growth. The position requires a Bachelor's degree and a minimum of 5 years of experience in trade marketing within the beauty and cosmetics FMCG sector, with strong skills in data analytics and team leadership. Candidates should be proficient in English and Bahasa Malaysia, and should be capable of leading cross-functional teams to achieve business objectives. Competitive compensation is offered.

Qualifications

• Minimum of 5 years of Trade Marketing experience in beauty and cosmetics.
• At least 3 years in a managerial position.
• Required languages: English & Bahasa Malaysia.

Responsibilities

• Oversee trade marketing and purchasing operations to drive sales growth.
• Develop and implement trade marketing plans and strategies.
• Lead and manage the purchasing team and prepare stock purchase plans.

Skills

Trade Marketing experience

Data analytics

Project management

Team leadership

Negotiation skills

Education

Bachelor's/Professional Degree in Business Management or related

Tools

MS Office

Excel

Job description

Reeracoen Recruitment – Damansara, Selangor

Retail/Distribution(Fashion&Apparel), Retail/Distribution(Other)

Job Description

【Summary】 The Trade Marketing Manager oversees trade marketing and purchasing operations to drive sales growth, develop effective marketing strategies, execute trade campaigns, manage supplier relationships, and optimize inventory to achieve overall business objectives.

Key Responsibilities

• Develop and implement trade marketing and purchasing plans and strategies in line with the company short-term and medium-term management policies.
• Lead and manage the purchasing team in preparing monthly stock purchase plans with suppliers in Indonesia, China, Japan and Korea.
• Oversee inventory management practices, ensuring timely and efficient ordering and monitoring of inventory to ensure adequate supply and maintain optimal stock levels.
• Leverage data analytics to predict sales trends and improve accuracy of stock forecasts and purchase orders.
• Conduct market research to identify trends, gather consumer insights, and analyze competitor activities.
• Analyze category performance to identify distribution gaps and growth opportunities.
• Manage category planning by creating planogram proposals using Nielsen Spaceman, supported by sales and category data.
• Identify and develop new sales channels through in-depth market research and proposal development.
• Lead the development of merchandising guidelines and POSMs, ensure alignment with brand and category strategy and achieving merchandising excellence at retail touchpoints.
• Support the execution of in-store and channel-specific promotional activities, including major campaigns and focused category in-store activations, and enhance in-store merchandising and in-store visibility through the deployment of channel-specific POSMs.
• Monitor and analyze sales data and effectiveness of trade campaigns to identify areas for improvement, and provide reports and insights to management and relevant departments.
• Develop and create training materials to provide training to internal sales staff and distributor sales staff.
• Act as a bridge between the marketing and sales departments, developing strategies to drive demand and align stock ordering decisions with brand campaigns and trade initiatives.
• Work closely with finance, logistic, suppliers and service providers to ensure smooth operations and optimize supply chain management.
• Develop, manage, and monitor trade marketing budgets and investments to ensure trade budgets are utilized effectively and aligned with campaign goals.
• Identify cost‑saving opportunities in stock and label procurement and develop cost‑reduction strategies aligned with business growth goals.
• Ensure cost-effective procurement by negotiating competitive pricing and maintaining timely deliveries; conduct regular supplier performance and pricing reviews.
• Lead, manage, and coach the Trade Marketing and Purchasing teams to achieve business objectives, while fostering continuous improvement and effectively managing a diverse team across multiple disciplines.

Qualifications

• Must
  • Bachelor's/Professional Degree preferably within the area of Business Management, Administration, or related.
  • Minimum of 5 years of Trade Marketing experience in beauty and cosmetics FMCG companies, with at least 3 years at managerial level.
  • Required languages: English & Bahasa Malaysia.
  • Proficiency in computer skills, MS Office, Excel, etc.
• Advantage
  • Experience in beauty and cosmetics.
• Other Language
  • Malay, Mandarin, English