Trade Activation Lead — Shape Shopper Journeys & ROI

SUNTORY BEVERAGE & FOOD ASIA PTE LTD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beverage company seeks a Trade Activation Manager in Malaysia to design and execute impactful trade activation strategies. This role involves collaborating with retail partners to enhance shopper engagement and improve conversion rates. The ideal candidate should have 5–8 years' experience in trade activation, possess strong analytical and communication skills, and hold a Bachelor's degree in Marketing or Business. The compensation package includes employer EPF contributions and medical coverage.

Benefits

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

Qualifications

• 5–8 years’ experience in trade activation or similar roles, preferably in FMCG.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Proficiency in analyzing market data and delivering actionable insights.

Responsibilities

• Develop and implement shopper-focused trade activation programs.
• Partner with retailers to create engaging displays and POS materials.
• Track KPIs such as sales growth, engagement, and ROI.

Skills

shopper engagement

analytical skills

communication skills

negotiation skills

presentation skills

Education

Bachelor's degree in Marketing or Business

Job description

A leading beverage company seeks a Trade Activation Manager in Malaysia to design and execute impactful trade activation strategies. This role involves collaborating with retail partners to enhance shopper engagement and improve conversion rates. The ideal candidate should have 5–8 years' experience in trade activation, possess strong analytical and communication skills, and hold a Bachelor's degree in Marketing or Business. The compensation package includes employer EPF contributions and medical coverage.