Strategic Media Manager - FMCG Personal Care

Randstad; Kuala Lumpur; On-site; MYR 243,000 - 325,000; Full time

Job summary

A leading FMCG multinational corporation in Kuala Lumpur is seeking a strategic Media Manager to oversee integrated media planning and execution. The role involves managing the media budget, collaborating with brand teams and agencies, and analyzing performance data to optimize campaigns. The ideal candidate should have 6-8 years of experience in media management, particularly in the FMCG industry, and possess strong analytical skills. This position provides a fantastic opportunity to lead and innovate in a dynamic environment.

Qualifications

• Minimum 6-8 years of experience in media planning and management, preferably in FMCG.
• Strong understanding of Malaysian media landscape, including both ATL and Digital platforms.
• Proven track record in managing substantial media budgets.

Responsibilities

• Develop and execute comprehensive media strategies aligned with brand objectives.
• Manage the annual media budget for optimal allocation across channels.
• Lead relationships with media agencies for high-quality execution.
• Analyze media performance data to generate actionable insights.
• Collaborate with Brand Marketing and P.R. teams for cohesive communication.

Skills

Media planning

Budget management

Stakeholder management

Analytical mindset

Digital trends knowledge

Education

Bachelor’s Degree in Marketing or related field

Job description

A leading FMCG multinational corporation in Kuala Lumpur is seeking a strategic Media Manager to oversee integrated media planning and execution. The role involves managing the media budget, collaborating with brand teams and agencies, and analyzing performance data to optimize campaigns. The ideal candidate should have 6-8 years of experience in media management, particularly in the FMCG industry, and possess strong analytical skills. This position provides a fantastic opportunity to lead and innovate in a dynamic environment.