Strategic Digital Marketing Lead, Events & Campaigns

HR Pro Sdn Bhd; Puchong; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading event marketing firm in Malaysia is seeking a Digital Marketing Manager to develop and execute data-driven marketing strategies for trade shows and events. This role involves leading multi-channel campaigns, conducting market research, and optimizing budgets based on performance metrics. The ideal candidate should have at least 5–8 years of digital marketing experience, proficiency in Chinese (Mandarin and/or Cantonese), and expertise in event marketing. Competitive salary and benefits offered.

Qualifications

• Minimum 5–8 years of hands-on experience in digital marketing.
• At least 3 years in a managerial or leadership role.
• Experience in developing multi-channel digital marketing campaigns.
• Strong experience in event or exhibition marketing.

Responsibilities

• Lead digital marketing strategies to promote on relevant platforms.
• Collaborate to create effective multi-channel campaigns.
• Conduct market research to identify key trends.
• Manage campaign budgets and optimize spend.

Skills

Proficiency in Chinese (Mandarin and/or Cantonese)

Strong English communication skills

Digital marketing campaign execution

Data analysis and optimization

Event marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics (GA4)

Google Ads

Meta Ads

LinkedIn Campaign Manager

CRM systems

Job description

A leading event marketing firm in Malaysia is seeking a Digital Marketing Manager to develop and execute data-driven marketing strategies for trade shows and events. This role involves leading multi-channel campaigns, conducting market research, and optimizing budgets based on performance metrics. The ideal candidate should have at least 5–8 years of digital marketing experience, proficiency in Chinese (Mandarin and/or Cantonese), and expertise in event marketing. Competitive salary and benefits offered.