Strategic CMO: Brand, Growth & Enrolment (Education)

The Alice Smith School (Secondary); Kuala Lumpur; On-site; MYR 300,000 - 400,000; Full time

Job summary

A leading international school in Kuala Lumpur seeks a Chief Marketing Officer (CMO) to drive marketing, communications, and student enrolment initiatives. The ideal candidate should possess senior-level experience in brand-led education or premium services and have a strong understanding of the customer journey along with outstanding communication skills. This is a unique opportunity to shape the school's marketing agenda and ensure long-term enrolment outcomes within a diverse learning community. Applications are due by 9:00am GMT on February 20, 2026.

Qualifications

• Senior-level experience in strategic marketing and brand leadership.
• Experience in delivering premium consumer services.
• Ability to communicate effectively and resonate with diverse communities.

Responsibilities

• Lead the marketing, communications, admissions, and engagement agenda.
• Shape a distinctive and authentic brand for the school.
• Drive sustainable student enrolment and deliver a personalized family experience.

Skills

Strategic marketing

Outstanding communication skills

Brand-led education experience

Commercial mindset

Customer journey understanding

Job description

A leading international school in Kuala Lumpur seeks a Chief Marketing Officer (CMO) to drive marketing, communications, and student enrolment initiatives. The ideal candidate should possess senior-level experience in brand-led education or premium services and have a strong understanding of the customer journey along with outstanding communication skills. This is a unique opportunity to shape the school's marketing agenda and ensure long-term enrolment outcomes within a diverse learning community. Applications are due by 9:00am GMT on February 20, 2026.