Strategic B2B Marketing Lead for Manufacturing

Flexi Versa Group; Johor Bahru; On-site; MYR 90,000 - 120,000; Full time

Job summary

A manufacturing firm based in Malaysia is seeking a Marketing Manager to shape and execute their marketing strategy. The ideal candidate will have at least 6 years of B2B marketing experience, preferably in industrial environments. Key responsibilities include developing brand management strategies, digital marketing initiatives, and event marketing. The role demands strong analytical skills and proficiency in CRM systems. This position offers a chance to play a pivotal part in enhancing brand visibility and customer engagement.

Qualifications

• Minimum 6 years of experience in B2B marketing, preferably in manufacturing or technology.
• Proven experience in brand management and digital marketing.
• Strong analytical mindset with proficiency in marketing analytics.

Responsibilities

• Develop and execute brand strategies to enhance market presence.
• Strategize and implement digital marketing campaigns across various platforms.
• Drive internal communication initiatives to align employees with brand values.
• Lead implementation and optimization of CRM tools.
• Plan and manage participation in industry exhibitions and trade shows.
• Define KPIs and manage the marketing budget for optimal performance.

Skills

Brand management

Digital marketing

Event marketing

Analytical skills

Communication

Presentation skills

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems (HubSpot, Zoho, Salesforce)

Job description

A manufacturing firm based in Malaysia is seeking a Marketing Manager to shape and execute their marketing strategy. The ideal candidate will have at least 6 years of B2B marketing experience, preferably in industrial environments. Key responsibilities include developing brand management strategies, digital marketing initiatives, and event marketing. The role demands strong analytical skills and proficiency in CRM systems. This position offers a chance to play a pivotal part in enhancing brand visibility and customer engagement.