Specialist, Product Marketing (Prepaid)

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Specialist in Product Marketing to drive the strategy and expansion of modern prepaid channels. This role requires 2–5 years of experience in product marketing and strong analytical skills. The ideal candidate will manage product lifecycle, develop marketing campaigns, and collaborate closely with commercial teams to optimize performance. Competitive benefits and a vibrant workplace culture offered.

Benefits

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Staff Line & Device Subsidy

Child Parental Care Leave

Special employee discounts for selected F&B brands

Qualifications

• 2–5 years experience in product marketing, growth, or channel strategy.
• Proven ability to lead projects and influence stakeholders in cross-functional teams.

Responsibilities

• Own the strategy and expansion of modern prepaid channels.
• Collaborate with commercial and digital teams to optimize channel performance.
• Monitor KPIs such as active subscribers and conversion rates.

Skills

Commercial acumen

Analytical skills

Excellent communication

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

Excel

Data tools

BI platforms

Job description

Specialist, Product Marketing (Prepaid)

For registered candidates, please login to apply

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
  • Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
  • Bronze Winner in Cross-Generational Workforce Engagement (2024)
  • Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Own the strategy and expansion of modern prepaid channels (e.g. digital app, e-commerce platforms, convenient stores etc).
• Identify, develop, and scale new go-to-market channels with high growth potential.
• Collaborate with commercial and digital teams to optimize channel performance and cost efficiency.
• Develop end-to-end marketing campaigns tailored for modern channels, aligned with overall business goals.
• Ensure consistent and compelling messaging across touchpoints including digital ads, in-app promotions, retail media, and partner platforms.
• Launch channel-specific offers, bundles, and acquisition/retention tactics that deliver measurable results.
• Product Lifecycle & Subscriber Journey
• Manage prepaid product portfolio lifecycle – from ideation to launch to retirement.
• Continuously improve subscriber journey from activation to recharge, usage, and loyalty stages.
• Identify friction points in the process and work cross-functionally to simplify and optimize.
• Performance Management & Reporting
• Monitor KPIs such as active subscribers, ARPU, channel performance, and conversion rates.
• Provide insights-driven recommendations to improve campaign efficiency, product positioning, and channel strategy.
• Build dashboards and reports to communicate trends, risks, and opportunities to stakeholders.
• Process Innovation & Automation
• Review, document, and optimize existing workflows to reduce time-to-market and manual processes.
• Champion automation and digitalization initiatives to streamline product and campaign rollouts.
• Work closely with IT and operations to ensure system readiness and scalability.

About You

• Bachelor’s Degree in Marketing, Business, or related field
• 2–5 years experience in product marketing, growth, or channel strategy
• Strong commercial acumen and analytical skills; experience with Excel, data tools, or BI platforms
• Proven ability to lead projects and influence stakeholders in cross-functional teams
• Excellent communication and storytelling skills, both written and verbal

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.