Social Media Marketing Executive (KOL)

Grace And Glow; George Town; On-site; MYR 200,000 - 250,000; Full time

Job summary

A beauty marketing company based in George Town is looking for a marketing professional to drive influencer marketing strategies. The ideal candidate will have at least a year of experience in social media or digital marketing, with a hands-on understanding of platforms like TikTok and Instagram. Creative thinkers with excellent communication skills will thrive in this role, where you'll collaborate with teams and manage various campaigns. This position offers an exciting opportunity to make an impact in the beauty industry.

Qualifications

• Minimum 1 year experience in relevant fields.
• Strong understanding of TikTok and Instagram.
• Proficient in Bahasa Malaysia and English.

Responsibilities

• Plan and execute influencer marketing processes.
• Develop and present campaign briefs.
• Monitor content and evaluate campaign performance.

Skills

Social Media Marketing

Digital Marketing

Influencer Management

Content Creation

Communication Skills

Tools

Microsoft Excel

Google Sheets

Job description

We’re looking for a creative, data-savvy, and detail-oriented individual to join our marketing team. If you're passionate about social media, influencer marketing, and the beauty industry, this role could be a perfect fit.

Key Responsibilities

• Plan, manage, and execute the end-to-end influencer marketing process.
• Identify and research suitable KOLs/influencers.
• Outreach, relationship-building, and negotiate collaborations.
• Develop and present creative campaign briefs.
• Coordinate timelines, deliverables, and approvals.
• Monitor influencer content and evaluate campaign performance.
• Stay current with social media trends, platform updates, and industry best practices.
• Analyze and identify content and promotion trends that align with brand and marketing goals.
• Work closely with internal teams (branding, content, creative) to ensure influencer collaborations are aligned with the brand image.
• Track and report key campaign metrics and ROI, making data-driven recommendations for continuous improvement.

Qualifications & Experience

• Minimum of 1 year experience in Social Media Marketing, Digital Marketing, Brand Marketing, or KOL/Influencer Management.
• Strong understanding of TikTok and Instagram, with hands-on experience managing content and campaigns.
• Prior experience in or a strong interest in the beauty industry (especially Skincare, Haircare, Oral Care, or Cosmetics) is highly desirable.
• Proficient in Bahasa Malaysia and English, both written and spoken.
• Competent in Microsoft Excel and Google Sheets, with the ability to organize, track, and present data clearly.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Creative thinker with the ability to develop unique, out-of-the-box ideas.
• Highly organized and detail-oriented, with a strong ability to manage and track multiple tasks.
• A strong team player who thrives in collaborative environments.
• Adaptable and able to perform well in a fast-paced, dynamic work environment.