Social Media Manager

Benang Gemilang Asia Sdn Bhd; Malacca City; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading marketing firm based in Malim, Melaka is seeking a Social Media Manager to oversee social media accounts, create compelling campaigns, and analyze performance metrics. The ideal candidate has at least 3 years of experience in social media or digital marketing, with a deep understanding of platforms, engagement strategies, and trend analysis. If you are passionate about crafting brand stories and driving social presence, this role is perfect for you.

Qualifications

• At least 3 years of experience in social media or digital marketing.
• Deep knowledge of social media platforms and trends.
• Proven track record of executing successful campaigns.

Responsibilities

• Plan and guide social media marketing campaigns.
• Craft engaging content across multiple platforms.
• Measure and report performance metrics.

Skills

Social media management

Content creation

Analytics skills

Copywriting

Trend analysis

Tools

Social media management tools

Analytics platforms

Content creation software

Job description

Social Media Manager (based in Malim, Melaka)

Key personnel for Social Media accounts, working with Meta Platforms and Tiktok.

Plan, guide and mentor Social Media marketing campaigns, ideas, and funnels.

Craft scroll-stopping content and campaigns across Facebook, Instagram, XHS, TikTok, Twitter, and LinkedIn.

Build and implement strategies to increase social presence for existing and new social accounts.

Plan and execute bold, creative campaigns and events that leave a lasting impression.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Track, analyse, and transform social media metrics into winning strategies and insights.

Brainstorm and ideate new creative growth strategies based on past learnings, and research on case studies.

Keep your finger on the pulse of social trends, platform updates, and viral moments to keep clients ahead of the game.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Work hand-in-hand with the marketing team to weave social magic into every brand story.

What are we looking for?

Experience at least 3 years in social media or digital marketing.

Deep knowledge of social media platforms, trends, and strategies that drive results.

A proven track record of creating and executing social media campaigns that spark engagement and growth.

Skilled in social media management tools, analytics platforms, and content creation software.

Exceptional copywriting and visual content skills, with a knack for crafting on-brand, compelling stories.

A sharp eye for detail and a passion for staying ahead of the curve in social media trends and best practices.