Social Media Executive (KOL)

Grace And Glow; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty brand in Kuala Lumpur is seeking a Social Media Manager to enhance its presence on TikTok, XHS, and Instagram. The role involves managing influencer collaborations, creating engaging content, and analyzing campaign performance. The ideal candidate should have 1–3 years of experience in social media management or influencer marketing, with strong communication and project management skills. Join a dynamic environment and contribute to growth through innovative strategies.

Qualifications

• 1–3 years of hands-on experience in social media management or influencer marketing.
• Strong understanding of TikTok, XHS and Instagram content styles, algorithms, and audience behavior.
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Manage & grow the brand’s presence on TikTok, XHS and Instagram.
• Plan, execute, and optimize influencer collaborations.
• Identify and research suitable KOLs/influencers.
• Outreach, relationship-building, and negotiation.
• Develop and present creative campaign briefs.

Skills

Social media management

Influencer marketing

Communication skills

Negotiation skills

Project management

Job description

Key Responsibilities:

Manage & grow the brand’s presence on Tiktok, XHS and Instagram, ensuring consistent tone, visuals, and messaging.

Plan, execute, and optimize influencer (KOL) collaborations – from sourcing and briefing to content review and performance tracking.

Identifying and researching suitable KOLs/influencers.

Outreach, relationship-building, and negotiation.

Developing and presenting creative campaign briefs.

Coordinating timelines, deliverables, and approvals.

Monitoring influencer content and evaluating campaign performance.

Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.

Monitor social media trends and competitor activities to identify opportunities for growth and creative innovation.

Track campaign performance, analyze insights, and prepare clear reports with recommendations for improvement.

Requirements:

1–3 years of hands‑on experience in social media management or influencer marketing.

Strong understanding of Tiktok, XHS and Instagram content styles, algorithms, and audience behavior.

Excellent communication, negotiation, and project management skills.

A self‑starter with a creative mindset, attention to detail, and a strong sense of visual aesthetics.

A strong team player who thrives in collaborative environments.

Adaptable and able to perform well in a fast‑paced, dynamic work environment.