Social Media Executive

Jobstreet Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development company in Kuala Lumpur is looking for a creative and analytical Social Media Executive to join their Marketing team. This role focuses on content development, copywriting, and marketing analytics. The ideal candidate will have at least 2 years of experience in social media management and must be proficient in Bahasa Malaysia, English, and Chinese. A competitive salary, performance incentives, and opportunities for growth within the industry are being offered.

Benefits

Competitive salary

Performance incentives

Opportunity for growth

Qualifications

• Must have at least 2 years’ experience in social media management or digital marketing.
• Strong copywriting skills in Bahasa Malaysia, English, and Chinese are mandatory.
• Experience with social media tools and analytics is essential.

Responsibilities

• Develop and execute content across various social media platforms.
• Produce persuasive copy for advertisements and branding.
• Plan annual online marketing initiatives aligned with sales targets.
• Support online and offline marketing initiatives to drive sales.
• Monitor and report campaign performance using analytics tools.

Skills

Copywriting skills in Bahasa Malaysia

Data analysis

Engagement strategies

Education

Diploma/Degree in Marketing

Tools

Meta Business Suite

Google Analytics

Canva

Photoshop

CapCut

Job description

We are seeking a creative yet analytical Social Media Executive to join our Marketing team. This role is responsible for content development, copywriting, branding support, and marketing analytics, with a strong focus on supporting property development projects and driving both online and offline marketing initiatives to strengthen corporate and project branding, engagement, and sales performance.

Key Responsibilities

• Develop, manage, and execute engaging content (posts, videos, reels, stories, and campaigns) across Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Produce effective and persuasive copy in Bahasa Malaysia, English, and Chinese for advertisements, captions, promotional materials, and branding campaigns.
• Plan, manage, and execute annual online marketing initiatives, including campaign calendars, content themes, and digital marketing budgets aligned with project launches and sales targets.
• Support and coordinate online and offline marketing initiatives (digital campaigns, on-ground activations, events, collaterals, and sales gallery materials) to drive property sales and brand visibility.
• Monitor, analyse, and report campaign and content performance using Meta Business Suite, Google Analytics, and other relevant analytics tools, providing insights and recommendations for improvement.
• Collaborate closely with Sales and Marketing teams to drive engagement, lead generation, and conversion across digital and offline touchpoints.
• Provide branding and content development support for corporate branding, property projects, and marketing materials to ensure consistent brand messaging and visual identity.

Requirements

• Diploma/Degree in Marketing, Mass Communication, Digital Media, or related field.
• At least 2 years’ experience in social media management, content writing, or digital marketing (property industry preferred).
• Strong copywriting skills in Bahasa Malaysia, English, and Chinese (mandatory).
• Proficiency in social media tools, analytics, and basic design/editing software (Canva, Photoshop, CapCut, etc.).
• Creative, data-driven, and able to work under tight deadlines.

What We Offer

• Competitive salary & performance incentives.
• Opportunity to grow in the property development industry.
• Dynamic working environment with exposure to exciting projects.