Social Media Content Specialist

URBANEX Sdn Bhd; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

A dynamic marketing agency in Kuala Lumpur seeks a skilled social media manager to lead content creation and engagement for sports and esports brands. The ideal candidate will have 3-6+ years of experience, fluency in English and Mandarin, and strong video editing skills. You will craft innovative campaigns, analyze metrics, and engage communities through trending content. This position offers a vibrant work culture, hybrid working options, and competitive rewards for successful projects.

Benefits

Attractive salary package

Performance bonuses

Growth opportunities

Generous travel allowance

Hybrid working options

Qualifications

• 3–6+ years in social media or digital marketing, preferably in sports or esports.
• Fluent in English and Chinese (Mandarin), creating content in both languages.
• Experience managing real-time engagement during live events.

Responsibilities

• Craft content and campaigns for multiple social media platforms.
• Track and analyze social media metrics for strategy improvement.
• Collaborate with the marketing team to enhance brand storytelling.
• Manage real-time community engagement during events.

Skills

Social media management

Content creation

Community engagement

Video editing

Tools

Sprout Social

Hootsuite

Adobe Creative Suite

CapCut

Job description

What you'll be doing

Bring Brands to Life: Craft scroll-stopping content and campaigns across Facebook, Instagram, Xiaohongshu, TikTok, Twitter, and LinkedIn – with a heavy focus on sports and esports brands.

Be the Data Guru: Track, analyse, and turn social media metrics into winning strategies and actionable insights.

Collaborate & Conquer: Work closely with the marketing team to integrate social into every brand story.

Engage & Elevate: Become the authentic voice of sports/esports clients, sparking conversations, building loyal communities, and managing comments/replies in real time.

Stay Ahead of the Curve: Keep up with the latest social trends, platform updates, and viral moments – especially in the fast-moving sports and gaming world.

Campaigns That Pop: Plan and execute bold, creative campaigns and live event takeovers that create buzz and leave a lasting impression.

Go Global: Travel overseas regularly to attend and cover major international tournaments, esports events, and sports activations (on-site content creation is a big part of the role).

Empower Clients: Train and guide sports/esports brand teams so they can maintain a strong social presence long-term.

What we're looking for

Experience Matters: 3–6+ years in social media or digital marketing, with strong experience handling sports, esports, gaming, or lifestyle brands (agency experience is a big plus).

Platform Pro: Expert-level knowledge of Facebook, Instagram, XHS, TikTok, and Twitter/X.

Campaign Champion: Proven success planning and running high-engagement social campaigns, live event coverage, and viral moments.

Tool Mastery: Fully comfortable with scheduling tools (Sprout Social, Hootsuite, etc.), analytics platforms, Canva, Adobe Creative Suite, CapCut/Premiere Pro/Final Cut Pro.

Video Editing Superpower: Strong video editing skills are a HUGE plus (reels, highlights, hype videos, live recaps – you can cut fast and make it look epic).

Bilingual Ninja: Fluent in English AND Chinese (Mandarin) – you’ll be creating and managing content in both languages daily.

Creative Genius: Killer copywriting (ENG & CHN), meme fluency, fast-turnaround visuals, and the ability to capture the raw energy of live events.

Live Event Ready: Willing and excited to travel overseas frequently (multiple times a year) to cover international tournaments and activations – passport ready, camera always charged.

Community Builder: Experience running real-time engagement during live events, Discord communities, and passionate fan bases.

Team Player & Self-Starter: Works seamlessly with marketing, creative, and client teams while owning deliverables under tight deadlines.

Trend Tracker: Obsessed with sports culture, gaming meta, viral formats, and emerging platforms.

What We Offer

At Urbanex, we’re more than just a workplace—we’re a pack. Here’s what you’ll get:

A Vibrant Culture: Thrive in a supportive, inclusive, and high-energy environment where creativity and collaboration are celebrated every day.

Growth Opportunities: Fast-track your career with training, mentorship, and the chance to lead big projects for global brands.

Competitive Rewards: Attractive salary package, performance bonuses, and benefits.

Project & Travel Incentives: Extra cash bonuses for successful campaigns and every overseas event trip.

Generous Travel Allowance: Flights, accommodation, and daily allowances fully covered (and upgraded when you hit milestones).

Hybrid Working: Work from home or our cool office — your choice, as long as the content keeps dropping fire.

Make an Impact: Join a fast-growing team that’s shaping the future of sports & esports marketing worldwide.

Ready to run with the Urbanex? Let’s go!