Shopper Activation Manager

Nestlé SA; Petaling Jaya; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading Food and Beverage Company is looking for a Shopper Activation Manager in Petaling Jaya. Responsibilities include developing in-store solutions and ensuring effectiveness of display materials. The role requires a Bachelor's Degree in a related field and at least 5 years of experience in Trade Marketing or related areas. Candidates should have a proven record in shopper understanding for effective store activation, making this a key role in driving brand visibility and sales.

Qualifications

• 5 years experience in Generating Demand, Trade Marketing, Brand management, or Sales.
• Demonstrable record of success in shopper understanding into in-store activation.

Responsibilities

• Develop POS solutions/materials in line with the in-store vision.
• Ensure in-store materials are tested before implementation.
• Conduct post evaluation of shelf management activities.
• Monitor competitor activities and trends in display solutions.
• Manage the annual budget planning of POS solutions.

Skills

Trade Marketing

Brand Management

Sales Communication

Shopper Understanding

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Marketing

Bachelor's Degree in Finance

Job description

Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor’s Degree
5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Shopper Activation Manager to develop and support the implementation of in store solutions (including POSM and display solutions) for Categories/ Sub Categories by channels and customers to deliver best in class in store communication.

A day in the life of a Shopper Activation Manager

• Accountable and Responsible for developing POS solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer by adapting Key Visual with shopper perspective.
• Accountable and Responsible for ensuring all in-store materials are tested before implementation which includes color proofing & quality control. Continently seek to improve in-store visibility for Nestle categories and brands.
• Accountable and Responsible for proposing effective display of key focused SKU for Key Monthly Activities.
• Accountable and Responsible for proposing customized display solutions based on sales & category initiatives.
• Responsible for conducting post evaluation of the shelf management activities and Point of Sale materials/ solutions. To conduct shopper observation on the effectiveness of the POSM & in-store display solution.
• Responsible for monitoring competitor activities, trends in display solutions and communicate impact or opportunities to the Marketing, CDT and Customer team.
• Responsible for ensuring alignment with brand strategy when designing POSM/ display solution and consistent execution across all trade channels via POSM Design Brief.
• Accountable and Responsible for annual budget planning of POS solutions/material by Category during ICP, and ensuring continous tracking of actualized spend vs target.
• Responsible for optimizing POSM/ display solutions budget for the category and collaborate effectively with procurement for better cost vendor sourcing.
• Accountable and Responsible for recommending & developing effective POS solutions/materials using insights through collaborations with external and internal stakeholders.
• Responsible for ensuring adherence to all company principles, policies, trade terms, safety and local regulations.

What will make you successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• With 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Demonstrable record of success in implementing shopper understanding into in-store activation.