Senior Specialist - Product Marketing

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading telecommunications provider in Malaysia is looking for a Senior Specialist in Product Marketing for Postpaid services. This role involves end-to-end ownership of postpaid mobile products, developing strategies to boost subscriber growth and profitability. Ideal candidates should have a Bachelor’s degree and 8-12 years in product management within telecommunications. Join this innovative company where you will be key to driving customer-centric postpaid plans and ensuring compliance with regulatory requirements. Flexibility and competitive benefits are offered.

Benefits

Comprehensive medical and dental benefits

Flexi working hours

Employee discounts

Child parental care leave

Qualifications

• 8–12 years of experience in product management, preferably in telecommunications or subscription-based industries.
• Strong experience managing postpaid/mobile products, pricing, and commercial performance.
• Proven track record of launching and scaling successful consumer products.

Responsibilities

• Define and execute postpaid product strategy and multi-year roadmap.
• Lead ideation, design, launch, and optimization of postpaid plans, add-ons, bundles, and promotions.
• Monitor KPIs including subscriber growth, churn, revenue, and product penetration.
• Work closely with Network, IT, Marketing, Sales, and Customer Experience teams.

Skills

Product management

Stakeholder management

Analytical mindset

Telecommunications knowledge

Strong communication skills

Education

Bachelor's degree in Business, Marketing, or Economics

Job description

Senior Specialist - Product Marketing (Postpaid)

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization! #UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
  • Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
  • Bronze Winner in Cross-Generational Workforce Engagement (2024)
  • Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Job Summary

The Senior Manager, Postpaid Product is responsible for end-to-end ownership of postpaid mobile products, including product strategy, portfolio management and commercial performance. This role drives growth in subscriber base, ARPU, and profitability by delivering competitive, customer‑centric postpaid plans aligned with network capabilities, market trends, and business objectives.

The Day‑To‑Day Activities

• Define and execute the postpaid product strategy and multi‑year roadmap aligned with company goals.
• Identify market opportunities through customer insights, competitive analysis, and industry trends.
• Translate network, digital, and enterprise capabilities into compelling consumer propositions.
• Product Development & Lifecycle Management
• Lead ideation, design, launch, and optimization of postpaid plans, add‑ons, bundles, and promotions.
• Own product from concept, business case, go‑to‑market and work with Base Marketing on life cycle management, and sunset.
• Ensure clear product positioning, differentiation, and value communication.
• Commercial Performance
• Develop pricing frameworks, plan structures, and promotional mechanics to drive acquisition, upsell, and retention.
• Monitor KPIs including subscriber growth, churn, ARPU, revenue, margin, and product penetration.
• Optimize portfolio performance through data‑driven insights and continuous improvements.
• Prepare and present business cases, product papers, and performance reviews to senior management.
• Act as the key liaison point between Product and Sales divisions for postpaid acquisition performance.
• Monitor and analyze sales KPIs including gross adds, net adds, Port‑In conversion, channel productivity, and dealer performance.
• Track growth, health, and effectiveness of dealer and distribution channels.
• Identify gaps, leakages, or underperformance across channels and act as a governance to ensure adherence to product intent and targets.
• Provide data‑driven recommendations to improve sales execution, incentives, channel strategy, and acquisition quality.
• Go‑To‑Market & Enablement
• Lead go‑to‑market planning including launch timelines, marketing messaging, sales tools, and training.
• Ensure seamless execution across channels (own branch, dealers, telesales).
• Support campaigns with clear propositions and sales‑ready materials.
• Partner with Marketing on ATL/BTL campaigns.
• Customer Experience & Journey
• Design simple, intuitive, and competitive customer journeys from acquisition to servicing, with strong focus on postpaid Port‑In experience.
• Lead continuous improvements to Port‑In processes & partner with Network, IT, Sales, and Customer Service to remove friction points and improve Port‑In success rates and customer satisfaction.
• Drive improvements in onboarding, usage transparency, billing clarity, and retention levers.
• Champion customer‑first thinking and “right‑first‑time” execution in all product and journey decisions.
• Cross‑Functional Stakeholder Management
• Work closely with Network, IT, Digital, Marketing, Sales, Customer Experience, Finance, Legal, and Regulatory teams.
• Act as the single point of accountability for postpaid product decisions.
• Governance & Compliance
• Ensure products comply with regulatory, legal, and internal policy requirements.

About You

• Bachelor’s degree in Business, Marketing, Economics, or a related field
• 8–12 years of experience in product management, preferably in telecommunications or subscription-based industries.
• Strong experience managing postpaid/mobile products, pricing, and commercial performance.
• Proven track record of launching and scaling successful consumer products
• Strong commercial and analytical mindset
• Deep understanding of telco postpaid economics (ARPU, ARPA, churn etc)
• Excellent stakeholder management and influencing skills
• Strategic thinking with strong execution capability
• Clear communication and presentation skills
• Data-driven decision making

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.