Senior Social Media Strategist

MODTECH SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is seeking a Senior Social Media Strategist to develop and execute comprehensive social media strategies to drive brand growth and community engagement. The successful candidate will be responsible for managing influencer marketing campaigns, analyzing performance metrics, and collaborating with internal teams. Applicants should have a minimum of 3-5 years in branding and marketing and a strong grasp of digital entertainment platforms. Join us to make a significant impact in a dynamic environment.

Benefits

13th-Month KPI Performance Bonus

Career Growth Opportunities

Medical, Dental & Optical Claims

Company Activities & Trip

Free Professional Courses

All Necessary Tools Provided

Supportive & Friendly Team Culture

Stable Working Hours + Work-Life Balance

Qualifications

• 3-5 years of professional experience in branding and marketing.
• Proficiency in engaging with digital entertainment gaming platforms.
• Strong understanding of social media trends and content best practices.

Responsibilities

• Develop and implement branding and marketing strategies.
• Conduct market and competitor analysis.
• Plan and optimize social media campaigns for engagement.

Skills

Branding and marketing experience

UGC campaigns knowledge

Influencer marketing experience

Analytical and data-driven mindset

Strong communication skills

Project management skills

Tools

Google Analytics

Social listening tools

Job description

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JOB TITLE

Senior Social Media Strategist (Sales & Marketing) to drive revenue, brand growth, and community engagement across our digital entertainment's platforms. This role sits at the intersection of content strategy, community activation, influencer/affiliate marketing, and performance analytics, with a strong focus on UGC, affiliates, and conversion-driven campaigns. You will own the end-to-end social media strategy, manage stakeholders, and turn community-led content into measurable business results.

JOB RESPONSIBILITIES

• Develop and implement branding and marketing strategies aligned with business and sales objectives.
• Conduct market research, customer insights analysis, and competitor analysis to guide marketing direction.
• Develop and execute social media strategies aligned with branding, growth, and sales goals.
• Plan, manage, and optimize paid and organic social media campaigns to drive engagement, conversions, and ROI.
• Create and execute content across all social platforms, ensuring consistency in brand tone, audience relevance, and commercial intent.
• Hands-on scriptwriting for short-form videos, UGC, influencer, and affiliate content, including hooks, structure, talking points, and CTAs.
• Apply strong awareness of platform and content trends to develop relevant, brand-safe, and performance-driven scripts and content angles.
• Continuously improve content performance by refining formats, hooks, messaging, and scripts based on data and audience insights.
• Use data-driven insights to optimize content, targeting, and campaign performance.
• Monitor KPIs (engagement, reach, CTR, conversions, ROI) and prepare performance reports with actionable recommendations.
• Lead community activation initiatives, including UGC-driven campaigns and always-on community engagement.
• Foster and manage a strong, brand-aligned online community through active engagement with comments, messages, and conversations.
• Identify, onboard, and manage influencers, affiliates, KOLs, and partners to amplify brand reach and sales.
• Champion and grow affiliate and referral programs; track deliverables, performance, and ROI.
• Collaborate with internal teams, creators, influencers, and affiliates to produce social content and campaign assets.
• Serve as the brand guardian, ensuring consistent brand identity, tone, and design across all platforms and touchpoints.
• Oversee the creation and development of creative assets, including visuals, copy, social media content, and marketing collateral.
• Strengthen brand presence through events, sponsorships, influencer/KOL collaborations, and online/offline activations.
• Plan and manage integrated marketing campaigns across digital ads, social media, influencers, offline activations, and partnerships.
• Design and execute promotions and campaigns that support customer acquisition, conversion, and retention.
• Develop and execute offline marketing activities such as roadshows, pop-up activations, and sponsorship tie-ins to complement digital campaigns.
• Work closely with operations and relevant teams to design customer promotions, loyalty programs, and targeted growth campaigns.
• Manage external agencies, vendors, and media partners to deliver high-quality, revenue-focused campaigns.
• Support internal teams to align internal communications with brand values.
• Mentor junior team members and promote effective cross-functional collaboration.
• Stay up to date with AI design and marketing trends, with hands-on experience using AI tools to enhance creativity and marketing efficiency.

JOB REQUIREMENTS

• A minimum of 3-5 years of professional experience in branding and marketing (covering both strategy and execution).
• Comfortable engaging industry for various Digital Entertainment Gaming platforms.
• Proven experience in UGC campaigns, influencer marketing, or affiliate programs.
• Strong understanding of social media platforms, trends, and short-form content best practices.
• Comfortable using analytics and reporting tools (e.g. platform insights, Google Analytics, social listening tools) and able to translate data into actionable insights.
• Strong ability to connect marketing strategies with sales and business results.
• Creative, analytical, and data-driven, with the ability to optimize performance based on results.
• Strong communication, project management, and problem-solving skills.
• Able to work independently in a fast-paced, hybrid environment.

Why Join Us? Check Out Our Benefits

• 🔥13th-Month KPI Performance Bonus – Extra cash to celebrate your efforts!
• 🔥Career Growth Opportunities – Fast-track promotions and internal development paths.
• 🔥Medical, Dental & Optical Claims – We care about your health – from your overall wellness, to your smile and vision!
• 🔥Company Activities & Trip – Relax, recharge, and bond with your team!
• 🔥Free Professional Courses – Upscale with courses sponsored by the company.
• 🔥All Necessary Tools Provided – Hardware & software fully prepared for your job.
• 🔥Supportive & Friendly Team Culture – We work hard, grow together, and support each other like family.
• 🔥Stable Working Hours + Work-Life Balance – We respect your time and personal space.

Company Website – https://modtechmy.com/

Join us to advance your graphic design career in a dynamic and rewarding environment!

Unlock job insights

Your application will include the following questions:

• What’s your expected monthly basic salary?
• How many years experience do you have as a Brand and Marketing Executive?
• How many years experience do you have as a Digital Marketing Executive?
• How many years experience do you have as a Social Media Strategist?
• Which of the following online advertising methods do you have experience with?
• How many years experience do you have as an Influencer Coordinator?
• How much notice are you required to give your current employer?

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