Senior Social Media Marketing Executive (Social Media/ Paid Ads)

BID Operations; Kuala Lumpur; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading business operations company in Kuala Lumpur is seeking a Social Media Marketing Specialist to enhance brand awareness and engagement through effective social media campaigns. The ideal candidate will have a Bachelor's degree in Marketing, 1–3 years of experience, and exceptional communication skills in multiple languages. Candidates will work collaboratively with local and global teams in a dynamic, hybrid environment while enjoying numerous benefits like healthcare coverage and career growth opportunities.

Benefits

Hybrid working arrangement

Healthcare coverage

Gym benefits

Complimentary snacks and beverages

Qualifications

• 1–3 years of experience in social media marketing or digital marketing.
• Strong understanding of Facebook, Instagram, Telegram and other platforms.
• Experience in running paid ad campaigns.

Responsibilities

• Plan and execute social media campaigns.
• Coordinate with the global marketing team.
• Conduct competitor analysis and prepare reports.
• Manage local Telegram community.

Skills

Social media marketing

Analytical skills

Communication in English

Creativity

Team collaboration

Knowledge of Meta platforms

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Insights

Google Analytics

Job description

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibilities

• Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness.
• Coordinate with the global marketing team to localize and publish global content across local social media platforms.
• Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines.
• Conduct regular competitor analysis and prepare performance reports with actionable insights.
• Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports.
• Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness.
• Support the execution and optimization of paid ads campaigns to generate quality leads and conversions.
• Assist in managing and growing the local Telegram community to strengthen user engagement.
• Identify and develop new social media channels suitable for the Malaysian market.
• Work closely with the local sales team to align marketing and community engagement efforts.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries).
• Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms.
• Experience in running or supporting paid ad campaigns.
• Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian.
• Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools.
• A creative mindset with attention to detail and consistency.
• Ability to work independently and collaboratively with global and local teams.
• Experience with social ads, influencer marketing or community management.
• Familiarity with the fintech industry.

Benefits

• Hybrid working arrangement
• Opportunities for enriching career growth, including exposure to regional contexts.
• Complimentary snacks and beverages available in the office pantry
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture