Senior Social Media Executive

SERVAUTO SDN. BHD.; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A contemporary automotive service company is seeking a Senior Social Media Executive to shape its voice and presence across social platforms. Responsibilities include managing content strategy, community interaction, and performance analysis. The ideal candidate has 3-5 years of experience in social media marketing, strong skills in content creation tools, and excellent English writing skills. This role offers a competitive compensation package and a dynamic work culture in Kuala Lumpur.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Competitive compensation

Team building activities

Qualifications

• 3–5 years of experience in social media marketing or digital brand management.
• Strong knowledge of Instagram, Facebook, TikTok, and XHS.
• Excellent writing skills in English; fluency in Mandarin is a plus.

Responsibilities

• Plan, develop, and execute content calendars for various social media platforms.
• Monitor and manage community interactions and boost organic visibility.
• Track performance using analytics tools and conduct regular reporting.

Skills

Social media marketing

Content strategy development

Community management

Engagement analytics

Tools

Canva

CapCut

Adobe Creative Suite

Job description

ServAuto is on a mission to modernize the automotive service experience. We connect workshops, suppliers, and car owners through digital platforms—making car care more transparent, reliable, and convenient. We are building a strong presence on Instagram, Facebook, TikTok, and XHS to reach the next generation of car owners.

Your Role:

As a Senior Social Media Executive, you will play a leading role in shaping ServAuto’s voice and presence across key social platforms. You will be responsible for developing content strategy, managing platform operations, and collaborating with the Content Creator to ensure high-quality, engaging content delivery. This role requires both strategic thinking and hands‑on execution.

Key Responsibilities:

Plan, develop, and execute content calendars for Instagram, Facebook, TikTok, and XHS, ensuring consistent posting aligned with campaign goals.

Tailor content strategy to suit each platform’s audience behavior, algorithm, and trends.

Ensure content is published on schedule with effective captions, hashtags, and visual consistency.

Audience Growth & Engagement

Monitor and manage community interactions including DMs, comments, mentions, and feedback.

Actively engage with relevant pages, influencers, and communities to boost organic visibility.

Stay ahead of social media trends to proactively apply new formats and content styles.

Cross‑functional Collaboration

Work closely with the Content Creator by providing creative direction, campaign briefs, and key messaging.

Participate in content planning sessions and support the production of on‑brand visual and video assets.

Coordinate with marketing, BD, and customer service teams to align messaging and promotions.

Performance Analysis & Reporting

Track performance using analytics tools such as Meta Business Suite, TikTok Analytics, and XHS platform insights.

Conduct regular reporting on engagement, reach, conversions, and audience growth.

Recommend optimizations based on data and conduct A/B testing on content types or publishing strategies.

Qualifications:

3–5 years of experience in social media marketing or digital brand management.

Strong knowledge of Instagram, Facebook, TikTok, and XHS, including platform tools and trends.

Proficiency in Canva, CapCut, Adobe Creative Suite, or equivalent content tools.

Excellent writing skills in English; fluency in Mandarin is a plus, especially for XHS content.

Strong attention to detail, with the ability to multitask, plan ahead, and work independently.

Prior experience working with content creators or agencies is a bonus.

Why Join ServAuto?

• EPF, SOCSO, Annual Leave, Medical Leave
• Competitive compensation
• Team building, annual dinner, internal training
• Young, fast moving, and collaborative work culture
• A chance to work in a content‑powered, data‑driven, commerce‑driven industry

Application Questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• How much notice are you required to give your current employer?