Senior SEO Executive

LEGALBISON; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is seeking a Senior SEO Executive to lead innovative link-building campaigns and enhance technical SEO efforts. The ideal candidate will have extensive experience in link building, a strong grasp of SEO tools, and a proven track record in increasing organic traffic. This role requires collaboration with content teams and the execution of personalized outreach strategies to strengthen online authority. Join a dynamic team that values creativity and growth opportunities.

Benefits

Young, dynamic working environment

Monthly pantry snacks

Supportive teammates

Opportunities for growth

Qualifications

• Minimum 5 years of SEO experience with proven results.
• At least 2 years in link building and outreach.
• Strong understanding of technical SEO.

Responsibilities

• Lead creative link-building campaigns.
• Plan and execute outreach campaigns.
• Monitor and report on backlink profiles.

Skills

SEO experience

Link building

Technical SEO

Keyword research

Content strategy

Google Search Console

Python for automation

Tools

Ahrefs

Semrush

GA4

Job description

Senior SEO Executive- Technical (Off Page)

We are currently seeking a creative, IT native and detail-oriented Off-Page SEO Specialist to join our team. While your main focus and KPIs will be around the channel of link-building you also will be assigned to campaigns for technical on-page SEO routines. This role is for someone who enjoys technical SEO, while diving deep on improving rankings in the changing times of Google AI summaries through creative link-building strategies and the execution of these targeting Tier 1 and Tier 2 GEOs, in different languages.

You will play a vital part in strengthening the online authority of our brands by leading and executing campaigns around identifying high-quality backlink opportunities, executing personalized outreach campaigns, and building long-term relationships with publishers, bloggers, industry professionals, and other strategies to be developed by yourself.

Responsibilities

• Lead the design and execution of creative link-building campaigns to acquire high-quality backlinks from authoritative industry publishers and bloggers.
• Plan, draft, and execute outreach campaigns to secure backlinks from relevant, high-authority domains.
• Develop and execute sophisticated, AI-assisted outreach sequences for digital PR and guest posting that avoid the "spam" filter and yield high response rates.
• Monitor, audit, and report on backlink profiles using SEO tools.
• Track and report campaign performance, including outreach metrics, links secured, and overall SEO impact.
• Collaborate with the SEO and content teams to align link-building with broader marketing and growth strategies.
• Research and analyze competitor backlink profiles to identify high-value opportunities.
• Prospect, build and maintain relationships with webmasters, bloggers, journalists, and influencers.
• Implement and maintain automated workflows (via Zapier, Make, or custom scripts) to streamline content publishing, formatting, and cross-channel distribution.
• Regular ad-hoc technical SEO analysis and implementation of solutions.

Who you are

• Minimum of 5 years of hands-on SEO experience with proven results in growing non-branded organic traffic in competitive niches.
• At least 2 years proven experience in SEO link building and outreach (agency or in-house).
• Expertise and experience in implementing broad on-page fixes yourself.
• Strong understanding of technical SEO and the ability to translate findings into clear requirements for developers.
• Expertise in keyword research, content strategy, and on-page optimization.
• Advanced knowledge of Google Search Console, GA4, and common SEO suites (Ahrefs / Semrush or similar).
• Experience with site migrations, large-scale content updates, and solving indexation/crawl issues.
• Strong writing/editing skills for SEO briefs and the ability to collaborate closely with content writers.
• Experience with programmatic content generation and running A/B testing.
• Expertise in programming (Python for automation, API integrations).
• Experience in AI semantic search technology (vector databases and embeddings, LLM optimization).
• Experience with generative AI tools such as ChatGPT, Gemini, etc.

Nice to have

• Experience in gaming, Web3/crypto, fintech, or other regulated/high-competition verticals.
• Experience in infrastructure and edge computing technologies (CDN architecture).

What you’ll get when you join us

• 🌱 Young, dynamic working environment with a collaborative culture
• 🍪 Monthly pantry snacks by team choice
• 🤝 Supportive teammates and open communication
• 🚀 Opportunities to learn, grow, and take ownership early