Senior PR Manager

UNAVAILABLE; Sentral; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A communication firm in Kuala Lumpur is seeking a skilled Public Relations Manager to develop strategies aligning with organizational goals. The ideal candidate will manage media relations, lead a team, and oversee content creation. Additional benefits include generous leave entitlements, comprehensive medical coverage, and a hybrid working schedule. This role demands strong communication skills, detail orientation, and the ability to work in high-stress environments.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone allowance

Qualifications

• Must be a confident communicator and presenter.
• Must possess excellent organizational and planning skills.
• Have a full understanding of media needs and relationships.
• Must be proactive and detail-oriented.

Responsibilities

• Develop and implement comprehensive public relations strategies.
• Cultivate relationships with media outlets and influencers.
• Oversee content creation tailored to target audiences.
• Plan and execute press conferences and events.
• Direct and mentor the PR team.

Skills

Confident communicator

Excellent verbal and written communication

Organizational and planning skills

Proactive and detail-oriented

Understanding of media relationships

Creativity and latitude

Ability to work in high-stress environments

Self-motivated

Job description

Responsibilities

• Strategic Planning: Develop and implement comprehensive public relations and communication strategies that align with organizational objectives, ensuring long-term brand positioning and stakeholder engagement.
• Media Relations: Cultivate and sustain relationships with journalists, media outlets, and key opinion leaders to secure favorable coverage, handle media inquiries, and amplify brand narratives.
• Influencer Management: Identify, evaluate, and partner with relevant influencers to build authentic endorsements; negotiate collaborations, monitor campaign performance, and ensure compliance with brand guidelines and disclosure regulations.
• Content Creation: Oversee the development of high-quality materials, including press releases, blog posts, social media content, speeches, and multimedia assets, tailored to target audiences.
• Crisis Management: Design proactive crisis response plans, manage real-time communications during reputational threats, and conduct post-crisis evaluations to mitigate future risks.
• Team Leadership: Direct and mentor the PR team, allocate resources effectively, manage budgets, and foster a collaborative environment to achieve departmental goals.
• Performance Analysis: Track media coverage, sentiment analysis, and key performance indicators (KPIs) using analytics tools; generate insights to refine strategies and demonstrate ROI to stakeholders.
• Event Management: Plan, execute, and promote press conferences, product launches, webinars, and other events to enhance visibility and facilitate direct engagement with audiences.
• Cross-Functional Collaboration: Work closely with marketing, sales, legal, and other teams to align messaging, integrate PR efforts with broader campaigns, and maintain brand consistency across all channels.

Qualifications

• Must be a confident communicator and presenter
• Entrepreneurial mindset and able to lead a team independently with minimal supervision
• Must possess excellent verbal and written communication skills
• Must possess excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours and multiple projects simultaneously
• A wide degree of creativity and latitude
• Self-motivated with a positive and professional approach to management

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance