Senior PR Manager

PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES); Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading global shared services company located in Kuala Lumpur is seeking a public relations professional to develop and implement comprehensive PR strategies. The role involves media relations, content creation, crisis management, and team leadership. Candidates must demonstrate excellent communication skills, creativity, and the ability to work under pressure. Additional benefits include generous leave, comprehensive medical coverage, and a hybrid work schedule.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Phone Allowance

Hybrid working schedule

Qualifications

• Confident communicator and presenter.
• Entrepreneurial mindset with team leadership capabilities.
• Excellent verbal and written communication skills.
• Proactive and reliable with attention to detail.
• Ability to work in high-stress environments.

Responsibilities

• Develop and implement public relations strategies.
• Cultivate relationships with media and influencers.
• Oversee content creation for various platforms.
• Manage crisis communication effectively.
• Direct and mentor the PR team.

Skills

Communication skills

Leadership

Organizational skills

Creativity

Social media understanding

Attention to detail

Job description

Responsibilities

• Strategic Planning: Develop and implement comprehensive public relations and communication strategies that align with organizational objectives, ensuring long-term brand positioning and stakeholder engagement.
• Media Relations: Cultivate and sustain relationships with journalists, media outlets, and key opinion leaders to secure favorable coverage, handle media inquiries, and amplify brand narratives.
• Influencer Management: Identify, evaluate, and partner with relevant influencers to build authentic endorsements; negotiate collaborations, monitor campaign performance, and ensure compliance with brand guidelines and disclosure regulations.
• Content Creation: Oversee the development of high-quality materials, including press releases, blog posts, social media content, speeches, and multimedia assets, tailored to target audiences.
• Crisis Management: Design proactive crisis response plans, manage real-time communications during reputational threats, and conduct post-crisis evaluations to mitigate future risks.
• Team Leadership: Direct and mentor the PR team, allocate resources effectively, manage budgets, and foster a collaborative environment to achieve departmental goals.
• Performance Analysis: Track media coverage, sentiment analysis, and key performance indicators (KPIs) using analytics tools; generate insights to refine strategies and demonstrate ROI to stakeholders.
• Event Management: Plan, execute, and promote press conferences, product launches, webinars, and other events to enhance visibility and facilitate direct engagement with audiences.
• Cross-Functional Collaboration: Work closely with marketing, sales, legal, and other teams to align messaging, integrate PR efforts with broader campaigns, and maintain brand consistency across all channels.

Qualifications

• Must be a confident communicator and presenter
• Entrepreneurial mindset and able to lead a team independently with minimal supervision
• Must possess excellent verbal and written communication skills
• Must possess excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours and multiple projects simultaneously
• A wide degree of creativity and latitude
• Self-motivated with a positive and professional approach to management

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance