Senior Marketing Manager, IUTA Business Development

RHB Bank; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

A leading financial institution in Malaysia is seeking a Senior Marketing Manager for IUTA Business Development. This role involves planning and executing marketing strategies for both conventional and Islamic fund offerings. The ideal candidate will have a minimum of 3 years’ experience in Asset Management with strong exposure to retail marketing, a relevant degree, and a solid understanding of the Malaysian market. Competitive remuneration and benefits are provided, fostering a collaborative environment for growth.

Benefits

Competitive remuneration

Comprehensive benefits

Opportunities for professional development

Qualifications

• Minimum 3 years of Asset Management experience within the financial services industry.
• Strong exposure to retail marketing.
• Ability to work independently under broad policy guidance.

Responsibilities

• Develop and execute marketing plans to drive awareness and business performance.
• Support business development efforts with IUTA partners.
• Monitor and optimize marketing budgets to achieve maximum ROI.

Skills

Strong planning skills

Organizational skills

Analytical skills

Retail marketing knowledge

Understanding of Malaysian market

Education

Degree in Business, Banking, Marketing or equivalent

Job description

Senior Marketing Manager, IUTA Business Development

We are seeking an experienced and driven Senior Marketing Manager, IUTA Business Development to join our Asset Management business. In this role, you will be responsible for planning, developing, and executing marketing strategies and activities for both conventional and Islamic fund offerings, with the goal of achieving the Company’s overall performance targets. You will play a key role in strengthening product visibility, enhancing distribution effectiveness, and supporting business growth across the retail investment landscape—particularly through IUTA (Institutional Unit Trust Adviser) channels.

What you will be doing

• Develop and execute marketing plans and initiatives to drive awareness, engagement, and business performance across all fund offerings
• Support business development efforts by collaborating closely with IUTA partners to enhance product penetration and sales effectiveness
• Ensure all marketing activities comply with regulatory guidelines, internal policies, and brand standards
• Monitor and optimise marketing budgets to achieve maximum ROI while adhering to allocated operating expenses
• Coordinate the creation of marketing materials, campaigns, and promotional efforts, ensuring timely delivery and accuracy
• Analyse sales trends, investor behaviour, and campaign performance to provide insights and recommendations for continuous improvement
• Uphold the reputation and integrity of the department, Investment Bank, and Group through high-quality work and ethical practices
• Work independently with guidance from superiors, contributing proactively towards departmental and company-wide objectives

What we're looking for

• Minimum 3 years of Asset Management experience within the financial services industry, with strong exposure to retail marketing
• Degree in Business, Banking, Marketing, or equivalent
• Strong planning, organisational, and analytical skills
• Driven, proactive, and passionate about the financial and investment industry
• Strong understanding and interest in the development of retail investment products, especially in the Malaysian market
• Ability to work independently under broad policy guidance and deliver high-quality outputs within deadlines
• Familiarity with capital market guidelines, product requirements, and marketing compliance standards

What we offer

At RHB Banking Group, we are committed to fostering a collaborative and inclusive work environment that empowers our employees to achieve their full potential. We offer competitive remuneration, comprehensive benefits, and ample opportunities for professional development and career progression. If you're ready to take the next step in your career and contribute to our growth journey, we encourage you to apply now.