Senior / Marketing Manager

InterContinental Hotels Group; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Kuala Lumpur is seeking a Senior / Marketing Manager to oversee marketing strategies and communication programs. The ideal candidate will have a Bachelor's degree in marketing and at least four years of experience with an international chain hotel. Strong communication skills, both written and verbal, along with the ability to think dynamically, are essential. This position offers a competitive benefits package including global hotel discounts.

Benefits

Hotel discounts worldwide

Career progression opportunities

Qualifications

• Four or more years of experience with an international chain hotel.
• Strong knowledge of local businesses and business trends is required.
• Ability to work well under pressure and adapt to changes.

Responsibilities

• Oversee marketing-related communication programs.
• Prepare the departmental budget and financial plans.
• Create and implement marketing plans to drive occupancy.
• Produce monthly reports on marketing activities.

Skills

Digital marketing

E-commerce

Public relations

Written communication

Verbal communication

Innovative thinking

Education

Bachelor’s degree in marketing

Job description

Overview

Do you see yourself as a Senior / Marketing Manager with Holiday Inn Kuala Lumpur Bangsar?

We are seeking a passionate Senior / Marketing Manager who can combine informality and fun with professionalism and sophistication, leaders with an inclusive spirit who embrace individuality and inject positivity into their work environments.

Our colleagues are fundamental to delivering memorable experiences, and we are committed to creating a culture as diverse as the distinct hotels in our portfolio.

Your day to day

We are looking for a dynamic Senior / Marketing Manager, who will oversee marketing-related communication programs, work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity and raise the awareness and reputation of hotel and the brand locally and internationally. While acting as hotel representative for media related enquiries. Identify improvements to marketing activities and work with other departments.

Essential Duties and Responsibilities

• Hit all personal/team marketing e.g. social media presence, digital marketing ROI and maximise profitability.
• Help prepare the departmental budget and financial plans including the hotel marketing plan.
• Create and implement marketing plans that drive measurable incremental occupancy, increase average rates, increase volume and food and beverage.
• Produce monthly reports on marketing activities, analyse current/potential market, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Create and develop special events and media blitzes to showcase the hotel to potential media. Attend major marketing events and press event locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Oversee and supervise Collateral Design, Digital Channels, Social Media, Content Development, PR and Marketing activities, ensure all met standard and timeline.
• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new marketing opportunities.

What we need from you

For you to be the ideal candidate, you should have the following:

• Bachelor’s degree or higher education in marketing; involves digital marketing, e-commerce and PR and communications.
• Four or more years of experience with an international chain hotel.
• Strong knowledge of local businesses and business trends required.
• Highly developed written and verbal communication skills are critical.
• Dynamic and highly innovative thinking, work well under pressure and in change environment with full of team spirit.
• Proven track record of business milestones.

What we offer

In return we'll give you a competitive benefit package including, hotel discounts worldwide and the opportunity to progress your career with IHG. Most importantly, we'll give you the room to belong.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.