Senior Marketing Executive (Property)

Private Advertiser; Penang; On-site; MYR 150,000 - 200,000; Full time

Job summary

A local property marketing firm in Malaysia is seeking a strategic marketing professional to conduct feasibility studies, manage marketing campaigns, and lead project events. The ideal candidate has at least 2 years of experience in the property industry and is fluent in Mandarin to communicate effectively with clients. This role requires strong communication skills and the flexibility to work on weekends when necessary, offering a dynamic environment to drive marketing initiatives.

Qualifications

• At least 2 years of working experience in the property-related industry.
• Must possess own transport and be willing to work during weekends when required.
• Independent, pro-active, result-driven, and market-oriented.

Responsibilities

• Conduct comprehensive feasibility studies for new land banks and projects.
• Collaborate with advertising agencies to produce marketing collateral.
• Lead planning and execution of sales launches and property exhibitions.
• Ensure compliance with statutory requirements and provide regular updates.

Skills

Market Intelligence

Campaign Management

Communication Skills

Fluent in Mandarin

Job description

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1. Strategic Marketing & Product Development

Market Intelligence: Conduct comprehensive Feasibility Studies for new land banks and projects to guide senior management’s decision-making.

Product Positioning: Advise on competitive pricing strategies, and curate attractive promotional packages for new and existing launches.

2. Campaign Management & Digital Presence

Agency Management: Collaborate with advertising agencies and vendors to produce high-quality marketing collateral (brochures, flyers, billboards, and scale models).

Omnichannel Advertising: Plan and monitor digital ad spend across platforms including Facebook, Google Ads (SEM/GDN), YouTube, Instagram, and WeChat.

Lead Management: Maintain and optimize the customer database; ensure all leads from digital channels and roadshows are tracked, nurtured, and channeled to the sales team.

3. Events & Project Experience

Activations: Lead the planning and execution of major sales launches, property exhibitions, and roadshows in both local and overseas markets.

Show Unit Management: Coordinate with Interior Designers and contractors for the setup of sales galleries and mock-up units, including overseeing defect rectifications to ensure a premium customer experience.

4. Compliance & Administration

Regulatory Filings: Ensure 100% compliance with statutory requirements, including the application and renewal of APDL, Bumi Release applications, and submission of Borang 7F, NAPIC, and LHDN reports.

Reporting: Provide regular updates on campaign ROI and market trends to the management team.

Requirements:

At least 2 year(s) of working experience in property related industry.

Must possess own transport, willing to work during weekends when required.

Candidate fluent in Mandarin preferred as role requires candidate to deal with Mandarin speaking clients.

Applicants should be independent, pro-active, result-driven, market oriented with good communication skills.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Property Executive?
• How would you rate your Mandarin language skills?
• Which of the following languages are you fluent in?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Marketing (SEM)?

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