Senior Marketing Executive

Aik Huat Hardware Trading; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

A hardware trading company in Malaysia is seeking a Marketing Manager to develop and implement comprehensive marketing strategies. The role entails managing digital marketing campaigns, enhancing social media presence, and creating engaging content. Ideal candidates will have experience in market research and performance analysis, along with a strong understanding of digital marketing techniques. The position offers benefits such as EPF, SOCSO, annual leave, medical leave, and health insurance.

Benefits

EPF

SOCSO

Annual Leave

Medical Leave

Health Insurance

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong knowledge of social media platforms and content engagement.
• Experience in managing digital marketing campaigns, including PPC and email marketing.

Responsibilities

• Develop and implement marketing strategies to achieve business objectives.
• Manage and execute digital marketing campaigns across various channels.
• Create engaging content for marketing platforms maintaining brand consistency.
• Conduct market research to identify growth opportunities.
• Monitor and analyze campaign performance for optimization.
• Collaborate with cross-functional teams to align marketing efforts.
• Manage the marketing budget effectively.

Skills

Digital marketing

SEO/SEM

Social media management

Content creation

Market research

Data analysis

Job description

Develop and execute comprehensive marketing strategies to promote Aik Huat Hardware Trading Sdn Bhd's products and services, aligning with overall business objectives.

Manage and optimize the company's social media presence across various platforms (Facebook, Instagram, etc.) to enhance brand awareness and engagement.

Plan, create, and curate engaging content (blog posts, articles, videos, infographics) that resonates with the target audience and drives traffic to the company website.

Implement and manage digital marketing campaigns, including SEO/SEM, email marketing, and online advertising, to generate leads and increase sales.

Conduct market research and competitive analysis to identify trends, opportunities, and threats, and adjust marketing strategies accordingly.

Collaborate with the sales team to develop and implement effective sales enablement materials and strategies.

Monitor and analyze marketing campaign performance, providing regular reports and insights to management, and making data-driven decisions to improve results.

Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Requirements

• Develop and execute comprehensive marketing strategies to promote Aik Huat Hardware Trading Sdn Bhd's products and services, aligning with overall business objectives.

• Manage and optimize the company's social media presence across various platforms (Facebook, Instagram, etc.) to enhance brand awareness and engagement.

• Plan, create, and curate engaging content (blog posts, articles, videos, infographics) that resonates with the target audience and drives traffic to the company website.

• Implement and manage digital marketing campaigns, including SEO/SEM, email marketing, and online advertising, to generate leads and increase sales.

• Conduct market research and competitive analysis to identify trends, opportunities, and threats, and adjust marketing strategies accordingly.

• Collaborate with the sales team to develop and implement effective sales enablement materials and strategies.

• Monitor and analyze marketing campaign performance, providing regular reports and insights to management, and making data-driven decisions to improve results.

• Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve company objectives, aligning with overall business goals and brand vision.

• Manage and execute digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising, ensuring effective targeting and optimal ROI.

• Create engaging and informative content for various marketing platforms, including website, blog, social media, and marketing collateral, maintaining brand consistency and messaging.

• Conduct market research and analyze industry trends to identify opportunities for growth and competitive advantage, providing insights to inform marketing strategies and product development.

• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization, ensuring continuous improvement and achievement of key performance indicators (KPIs).

• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing efforts and support overall business objectives.

• Manage the marketing budget, ensuring efficient allocation of resources and adherence to budgetary guidelines, while maximizing the impact of marketing initiatives.

• Oversee the company's social media presence, developing and executing strategies to increase brand awareness, engagement, and customer loyalty.

• Develop and maintain strong relationships with key stakeholders, including media outlets, influencers, and industry partners, to enhance brand visibility and reputation.

Benefits

• EPF
• SOCSO
• Annual Leave
• Medical Leave
• Health Insurance