Senior Marketing Executive

Zhou Management Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A dynamic Malaysian-based company in the Food and Beverage industry is seeking a Marketing Executive to enhance brand visibility and oversee the ZHOU Loyalty Programme. The ideal candidate will have a Bachelor's degree in Marketing or Business, experience in hospitality, and strong communication skills. Responsibilities include developing marketing strategies, evaluating partnerships, and managing promotional activities. This position offers dental and medical benefits.

Benefits

Dental benefits

Medical benefits

Qualifications

• Experience in hospitality or restaurant industry.
• Knowledge of F&B marketing compliance and regulations.
• Familiarity with ethical sourcing practices.

Responsibilities

• Collaborate with marketing team to increase brand awareness.
• Develop a comprehensive marketing communications plan.
• Manage and improve the ZHOU Loyalty Programme.

Skills

Organizational skills

Strong communication

Time management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Company Overview

Zhou Management Sdn Bhd is a dynamic Malaysian-based company in the Food and Beverage industry (Non‑Halal) founded in 2019, managing over 15 outlets and providing high‑quality dining experiences to its customers.

Responsibilities

• Collaborate with the marketing manager and team to ensure brand awareness is consistently increased.
• Embed the brand and its values into the fabric of the business, ensuring alignment across all operations.
• Oversee the implementation and continuous improvement of the ZHOU Loyalty Programme to drive customer retention and engagement.
• Develop a comprehensive marketing communications plan covering strategy, goals, budget allocation, and tactical execution.
• Ensure all marketing efforts align with overarching business objectives.
• Identify and evaluate partnership, sponsorship, and advertising opportunities to enhance brand visibility and reach.
• Establish and nurture relationships with relevant stakeholders for mutually beneficial collaborations.
• Commission market research activities to gain insights into consumer preferences, market trends, and competitor strategies.
• Spearhead the planning and execution of promotional activities at outlets to drive footfall and sales.
• Work closely with contracted brands such as Heineken, Carlsberg, Suntory, etc., to ensure effective collaboration and maximization of brand benefits.
• Monitor the performance of beverage contracts and evaluate their effectiveness in meeting business objectives.
• Manage stock control of office‑based marketing collateral, including uniforms, props, banners, and stationery.
• Provide regular reports on the performance of marketing activities, analyzing key metrics against business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience).
• Experience working in the hospitality or restaurant industry.
• Knowledge of regulatory requirements and compliance standards related to F&B marketing.
• Familiarity with sustainable and ethical sourcing practices in the food and beverage industry.
• Excellent organizational and time‑management abilities.
• Strong communication skills, both written and verbal.
• Ability to work independently as well as part of a team.

Benefits

Dental and Medical Benefits.