Senior Manager, Marketing and Sales

Tropicana Corporation Berhad; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading property development firm is looking for a Marketing Manager to oversee marketing strategies and initiatives. The role requires at least 10 years of experience in advertising and marketing, with proven success in leading large-scale initiatives. Candidates should possess a Bachelor’s degree in business or related fields, strong financial acumen, exceptional negotiation skills, and the ability to lead a team effectively. This position involves managing campaigns, digital marketing assets, and collaboration with internal and external partners.

Qualifications

• Minimum 10 years of experience in advertising, marketing, corporate communications.
• Proven track record of successful marketing initiatives.
• Strong financial acumen and ability to manage budgets.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Oversee brand social assets and digital campaigns.
• Manage the marketing team and delegate tasks effectively.

Skills

Strategic thinking

Excellent negotiation skills

Stakeholder management

Team building

Adaptability

Customer-centricity

Results-oriented

Education

Bachelor’s degree in business / economics / marketing / communications

Job description

Overview

Marketing & sales as well as support other M&S team on relevant matters: develop the business plan for the unit i.e. projection of activities, strategies, sales, campaigns. Observe and maintain product identity, key messages and guidelines.

Responsibilities

• Marketing & sales support: develop the business plan for the unit, including projection of activities, strategies, sales, campaigns; observe and maintain product identity, key messages and guidelines.
• Social & Digital Marketing/Media: strategic planning and management of official brand social assets (e.g., official Facebook page, Instagram accounts); structure and implement social and digital campaigns for branding and/or lead generation in accordance with KPIs.
• Marketing Communications, Public Relations and Media: work with GCC on communications conceptualization and strategy for group campaigns across channels (print, radio, digital, social, OOH); plan and monitor media buys and advertisement inventory; verify and monitor all press-related collaterals, advertisements, brochures, and videos.
• CRM / Marketing-related Infrastructure/Systems: support sales and marketing-related infrastructure or systems (e.g., Road runners by MHW, T Privilege points awarding, loyalty programs and activation).
• Events / Roadshows / Brand Collaborations: oversee conceptualization, cost management and execution of events, roadshows or brand collaborations; manage community engagement and customer sentiment/enquiries across channels.
• Award Submission: review and verify brand and/or property award submissions (app-related).
• General: implement all relevant policies, procedures and work instructions as defined in the Company\'s Quality Management System.
• Managing the team: supervising, motivating, and coaching the team.
• Delegating tasks: assigning tasks to team members to organize the work environment and improve productivity.
• Overseeing progress: monitoring the team\'s progress towards goals.
• Communicating effectively: promoting collaboration and teamwork; report to superior every week on progress and growth; respond to queries promptly.
• Implementing quality assurance: ensure the team\'s output meets the required quality and reliability standards.
• Improving performance: work on bug fixing and improving application performance with appointed vendors and in-house IT team.
• Planning projects: participate in the planning process for software development projects with vendors and appointed PIC.
• Implementing new technologies: discover, evaluate, and implement new technologies to maximize development app efficiency.

Job requirements

• Bachelor’s degree in business / economics / marketing / communications or any related discipline.
• Minimum 10 years of working experience in advertising, marketing, corporate communications preferably in property related field.
• Proven track record of successfully leading and managing large-scale marketing initiatives.
• Able to multitask and manage stress and pressure from top management.
• Strategic thinking and ability to align marketing strategies with overall business objectives.
• Strong financial acumen to manage marketing budgets and ROI analysis.
• Excellent negotiation and stakeholder management skills to collaborate with other departments and external partners.
• Extensive experience in developing and implementing integrated marketing campaigns.
• Visionary Leadership: a strong ability to envision the long-term direction of the marketing department and align it with overall business objectives.
• Business Acumen: able to understand the company\'s financial goals and ensure marketing efforts contribute to business growth and profitability.
• Influential Communication: strong communication and presentation skills to articulate marketing strategies to top-level executives and stakeholders.
• Team Building: capability to build and lead high-performing marketing teams, fostering collaboration and innovation.
• Adaptability, customer-centricity and results-oriented.