Senior Manager, Marketing

Esthetics International Group; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading marketing firm in Selangor is seeking a Senior Marketing Manager with substantial experience in strategic marketing and team leadership. The successful candidate will develop marketing strategies, oversee branding initiatives, and manage campaigns to enhance brand visibility and engagement. Applicants should possess a Bachelor's degree and have 7-10 years of marketing experience, with a strong focus on leadership and digital marketing. This role is pivotal in driving organizational growth through effective marketing practices.

Qualifications

• 7–10 years of marketing experience, with at least 3–5 years in a leadership role.
• Proven experience in campaign planning and brand management.
• Strong analytical skills with ability to translate insights into strategies.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Lead brand positioning, messaging, and visual identity consistency.
• Monitor campaign performance and optimize based on data insights.

Skills

Strategic thinking

Leadership

Communication skills

Data analysis

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

The Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives that strengthen brand positioning, increase audience or customer engagement, and support organizational growth. This role leads the marketing team, oversees campaigns, and ensures alignment between marketing strategies and business objectives.

Responsibilities

Strategic Planning

• Develop and implement comprehensive marketing strategies aligned with company goals
• Define short-term and long-term marketing objectives, KPIs, and budgets
• Conduct market research, audience analysis, and competitor benchmarking

Brand & Communications

• Lead brand positioning, messaging, and visual identity consistency
• Oversee all marketing communications including digital, print, media, and events
• Ensure brand values and tone are consistently represented across all platforms

Campaign Management

• Plan, execute, and evaluate integrated marketing campaigns
• Drive audience growth, engagement, and retention through targeted initiatives
• Monitor campaign performance and optimize based on data insights

Digital & Media Marketing

• Oversee digital marketing strategies including social media, content, SEO, email, and paid media
• Manage media partnerships, promotions, and publicity opportunities
• Ensure effective use of digital tools and analytics
• Lead, mentor, and develop the marketing team
• Set performance goals and conduct regular reviews
• Foster collaboration with internal departments and external partners

Stakeholder & Budget Management

• Work closely with senior management and cross-functional teams
• Manage marketing budgets and ensure cost-effective spending
• Engage with agencies, vendors, and strategic partners

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7–10 years of marketing experience, with at least 3–5 years in a leadership role
• Strong strategic thinking, leadership, and communication skills
• Proven experience in campaign planning, brand management, and digital marketing
• Ability to analyse data and translate insights into actionable strategies