Senior Manager, Marketing

Aeon Credit Service; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A financial services company in Kuala Lumpur is seeking a Senior Marketing Manager to develop and implement comprehensive strategic marketing plans to enhance brand awareness and generate demand. This role requires strong leadership in executing marketing strategies across multiple channels and optimizing marketing investments to achieve growth objectives. The ideal candidate will also oversee budget management, evaluate new marketing technologies, and foster internal communication to build brand advocacy.

Responsibilities

• Develop a comprehensive and aligned strategic marketing roadmap.
• Lead and direct the execution of marketing plans to achieve growth objectives.
• Manage marketing budget and evaluate marketing investment efficiency.
• Evaluate new media technologies and maintain knowledge of trends.
• Develop market segmentation, targeting & positioning for products.
• Execute integrated multi-channel marketing strategy.
• Deliver an aligned communication and messaging approach across platforms.
• Be accountable for measuring the effectiveness of marketing initiatives.
• Manage the creation of all marketing collaterals and sales support tools.
• Build advocacy and enhance awareness among employees through marketing.

Job description

This role will be responsible for establishing and implementing strategic and tactical communication plans designed to capitalize on consumer insights and market opportunities to generate demand. The Senior Manager will build a creative, integrated multi-channel Marketing Department that builds brand awareness and reputation, provides a steady flow of digital leads, and measures the return of investment in marketing programs.

Responsibilities

• Develop a comprehensive and aligned strategic marketing roadmap.
• Lead and direct the execution of marketing plans to achieve growth objectives in line with the overall commercial priorities.
• Manage marketing budget and evaluate marketing investment efficiency to identify areas of improvement and propose changes.
• Evaluate new media technologies and maintain knowledge of marketing trends, developments, and best practices to expand the brand’s competitive advantage.
• Develop market segmentation, targeting & positioning for each product line.
• Execute integrated multi-channel marketing strategy and tactics; targeting all customer lifecycle; to generate demand and sales leads.
• Deliver an aligned communication and messaging approach across all platforms to ensure enhanced brand imagery and uplift to total brand health.
• Be accountable for measuring the effectiveness of marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
• Manage the creation of all marketing collaterals and sales support tools.
• Build advocacy and enhance awareness amongst AEON Credit Employees through Internal Marketing funnels.