Senior Manager, Commercial Excellence & Digital, APAC

Knauf Gypsum Asia Pacific; Subang Jaya; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading construction materials manufacturer is seeking a Senior Manager for Commercial Excellence and Digital in APAC. This role is key for driving regional growth through digital marketing, CRM optimization, and sales enablement. The successful candidate will have experience in digital ecosystems and strong analytical skills. Join a team that values inclusivity and aims to enhance the customer lifecycle while ensuring effective implementation of global strategies.

Qualifications

• Experience in commercial roles, especially in digital ecosystems.
• Exceptional communication and presentation skills.
• People management experience is preferred.
• Strong problem-solving skills and critical thinking.
• Goal-oriented and driven approach under pressure.
• Strong data analytical skills.

Responsibilities

• Drive optimization across digital marketing, sales, and service.
• Champion CRM adoption and ensure accurate forecasting.
• Build sales enablement tools like playbooks and training.
• Conduct analyses and implement corrective actions.
• Partner with business units to develop marketing strategies.
• Define commercial KPIs and track performance.

Skills

Digital marketing

Lead management

CRM optimization

Sales enablement

Communication skills

Data analysis

Job description

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone.

This exciting role within the APAC Regional Business & Process team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are a family-owned global manufacturer of construction materials and within our Group, our 43,500 team members in 90 countries across 320 sites provide a huge opportunity for anyone with ambition and energy. We value everyone's contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

In Asia Pacific, since the 1990s Knauf has been established as a leading and trusted brand for drywall products and system solutions. Today, with 5,500 experienced, talented, and diversified people operating nearly 35 production facilities and offices across the region, coupled with an extensive expertise-backed sales and support network, our teams deliver the best of Knauf to our customers, while supporting positive changes to the industry and communities where we operate— in Australia, China, Korea, Japan, India, Thailand, Indonesia, Vietnam, Philippines, Malaysia, Singapore, Central Asia, and the Caucasus.

Reporting into APAC Business & Process Director, we are searching for a team member to join us as Senior Manager, Commercial Excellence and Digital, APAC.

Can you say yes?

The Senior Manager, Commercial Excellence and Digital is a people leader who is responsible for driving regional growth by shaping and implementing priority digital initiatives and unlocking the full potential of the commercial digital ecosystem. This person is responsible for driving end-to-end optimization across the customer lifecycle—connecting digital marketing, lead management, sales execution, and service excellence—and champions CRM adoption and optimization with sales teams to enhance pipeline quality, forecasting accuracy, and productivity. In addition, this person partners closely with sales leaders to align on go-to-market plans and serve as a strategic thought partner. Lastly, this person represents APAC as the liaison between country teams and global functions to embed local market needs into global strategies and ensure consistent adoption of standards, tools, and best practices across the region.

What you will be doing

• Drive end-to-end optimization across digital marketing, lead management, sales, and service, setting standards for lead quality, conversion, and customer experience.
• Champion CRM adoption across APAC, ensuring data and pipeline hygiene, accurate forecasting, and disciplined sales processes.
• Build sales enablement (playbooks, training, coaching) to elevate productivity, win rates, and cross-sell/upsell.
• Conduct analyses, identify insights and implement corrective action plans.
• Serve as a strategic partner to business units to develop, stress-test, and regularly review sales and marketing strategies.
• Support markets to optimize channel-to-market strategies to maximize reach.
• Define commercial KPIs, track performance, and drive corrective measures.

Value Delivery

• Lead digital and commercial initiatives from scoping to launch, with clear timelines, deliverables, and benefits realization plans.
• Work closely with country team to drive implementation including identification of gaps, mitigation measures.
• Define the roll out sequence and coordinate implementation. Build capabilities and drive adoption across markets.

APAC Digital Ambassador

• Translate global strategy into regional plans and support markets in executing it.
• Primary interface with the global team and the go-to expert for country teams on digital ecosystem.
• Represent APAC in group/global marketing forums, bringing regional insights and ensuring alignment with and adoption of global standards and campaigns.
• Acts as liaison between global team and local team; surfacing needs, gaps and finding workarounds where needed.

What we would love for you to have

• Experience in commercial roles, ideally with a proven track record of working across digital ecosystems—digital marketing, lead management, CRM, sales enablement, and service excellence.
• Exceptional communication and presentation skills, capable of influencing stakeholders at all levels.
• People management experience (preferred).
• Strong problem-solver; someone who think critically and has good judgement.
• Goal- and result-oriented driven approach, even in time-critical situations.
• Strong data analytical skills and a systematic approach to problem solving.

What happens next?

Your application will be reviewed by our Hiring Team to determine if your experiences and skills are what we are looking for in the role. If you are, our Talent Acquisition representative will contact you promptly to arrange for next steps.