Senior IP & Products Promotion Lead

Nu Ideaktiv Sdn Bhd; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading Malaysian media company is seeking a Senior Executive / Assistant Manager to promote its content IPs and products. You will drive promotional initiatives across various teams to maximize brand reach and engagement. Key responsibilities include managing partnerships for promotional activities, executing campaigns, and creating promotional calendars. The ideal candidate will have relevant marketing experience, strong project management skills, and a creative mindset. This role promises competitive salary and growth opportunities.

Benefits

Competitive salary with performance incentives

Growth pathway into Commercial Strategy & IP Monetisation

Creative, collaborative culture

Qualifications

• 3–6 years of experience in promotion, marketing, brand activation, or media content business.
• Strong project management and communication skills.
• Ability to thrive in a fast-paced media environment.

Responsibilities

• Build and execute promotion plans for IPs and products.
• Manage partnerships with brands and influencers.
• Lead execution of events and campaign launches.

Skills

Campaign execution

Audience engagement

Project management

Analytical skills

Creative mindset

Stakeholder communication

Education

Degree/Diploma in Marketing, Mass Comm, Business, Media, or relevant field

Job description

A leading Malaysian media company is seeking a Senior Executive / Assistant Manager to promote its content IPs and products. You will drive promotional initiatives across various teams to maximize brand reach and engagement. Key responsibilities include managing partnerships for promotional activities, executing campaigns, and creating promotional calendars. The ideal candidate will have relevant marketing experience, strong project management skills, and a creative mindset. This role promises competitive salary and growth opportunities.