Senior Executive, Trade Marketing

Offspring Inc; Selangor; On-site; MYR 45,000 - 60,000; Full time

Job summary

A dynamic marketing firm in Malaysia is seeking a candidate with 3–5 years of experience in trade marketing. Responsibilities include managing activations, executing visual merchandising, and partnering with mall leasing for events. The ideal candidate will possess strong project coordination and stakeholder management skills, with a data-driven approach. This position offers flexible working arrangements and a supportive team environment.

Benefits

Career development opportunities

Flexible working arrangements

Team-oriented environment

Qualifications

• 3–5 years in trade or retail marketing.
• Hands-on visual merchandising experience.
• Strong project coordination skills.

Responsibilities

• Planogram execution and store checks.
• Manage on-ground activations.
• Partner with mall leasing for events.

Skills

Trade marketing experience

Visual merchandising

Project coordination

Stakeholder management

Data handling with Excel

Job description

Turn briefs into in-store reality: planograms, POSM, gondolas/windows, staff briefs, promoter scripts.

Run store checks & audits (photo/time-stamp), close fix-lists fast, and keep displays on spec.

Orchestrate on-ground activations: Mum & Baby/Beauty/Wellness expos, sampling, pop-ups.

Work and grow with the trade channels.

Partner with mall leasing/landlords on permits, setups, and co-marketing; support boutique revamps and GWPs.

Build tidy one-page recaps (photos of what worked, what we will scale).

Who We’re Looking For

• 3–5 years of experience in trade or retail marketing, key account activations, mall or event marketing, travel retail, or FMCG/beauty/wellness sectors
• Hands‑on experience in visual merchandising and planogram execution, with confidence working within store constraints, tools, and fixtures
• Exposure to mall leasing coordination and event operations (including permits, risk assessments, and vendor management) is an added advantage
• Strong project coordination skills, with the ability to manage checklists, timelines, vendor follow-ups, and budget tracking
• Data‑comfortable, with working knowledge of Excel for trackers, photo documentation, and basic reporting
• Excellent stakeholder management, able to work effectively with store managers, key account managers, designers, printers, landlords, and promoters
• Bonus point if you are familiar with O2O (online‑to‑offline) customer journeys.

The successful candidate will be responsible for managing both Offspring and Tanamera brands under the company’s FMCG portfolio.

What We Offer

• Career development and learning opportunities
• Flexible working arrangements
• A team that actually enjoys working together