Senior Executive - Livestreaming & Social Commerce

Genting Malaysia Berhad; Genting Highlands; On-site; MYR 200,000 - 250,000; Full time

Job summary

A multinational conglomerate in leisure and hospitality is seeking a Senior Executive for Livestreaming & Social Commerce in Genting Highlands. You'll be responsible for planning engaging livestream programs, driving monetization through partnerships, and ensuring compliance with advertising standards. Ideal candidates will have a degree in Marketing or related field, 2–3 years of experience in e-commerce or digital marketing, and fluency in English. This role offers an exciting opportunity to grow within a leading company.

Qualifications

• Minimum 2–3 years of experience in e-commerce, social commerce, or digital marketing.
• Familiarity with social selling tools and platform integrations is a strong advantage.
• Fluency in English is required.

Responsibilities

• Plan and execute livestream programs with engaging content.
• Drive monetization through brand partnerships and sponsorships.
• Ensure compliance with regulations and brand standards.

Skills

Social commerce

E-commerce

Livestreaming

Digital marketing

Multilingual communication

Education

Diploma or Degree in Marketing or related field

Job description

Senior Executive - Livestreaming & Social Commerce

GentingMalaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Job Description

1. Plan & Execute Livestream Programs

• Develop a structured and engaging livestream calendar in alignment with business needs. Lead end-to-end execution from content planning, scripting and on-ground team coordination—for consistent, high-quality shows.
• Set up and manage product tagging and purchase flows across social livestream platforms, ensuring seamless viewer-to-checkout experiences.
• Collaborate with internal operations to manage booking confirmations, shipping processes, and guest communication—ensuring timely and smooth fulfilment.

4. Drive Monetisation & Cross-Selling

• Identify revenue opportunities through brand partnerships, sponsorships and affiliate deals via livestreaming channels.
• Monitor key livestream metrics such as engagement, watch time, conversion rates, and sales. Use data insights to continuously improve show formats, scheduling, and sales effectiveness.

6. Ensure Regulatory & Brand Compliance

• Ensure all livestream content adheres to PDPA guidelines, advertising standards, and individual platform policies. Uphold brand tone and quality across all outputs.

Job Requirements

• Possess a Diploma or Degree in Marketing, Mass Communication, Digital Media, ora related field.
• Minimum 2–3 years of hands‑on experience in e‑commerce, social commerce, livestreaming, or digital marketing. Familiarity with social selling tools and platform integrations is a strong advantage.
• Multilingual candidates are preferred. Fluency in English is required.
• Willing to appear as on‑screen talent for livestreams

Be part of an exciting history‑in‑the‑making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company.Apply now!