Senior Executive, Digital Marketing and Partnerships (Chinese media)

Hospital Picaso; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A healthcare institution in Malaysia is looking for a Senior Executive in Digital Marketing and Partnerships. This role focuses on developing and executing strategies to engage the Chinese-speaking audience through various digital platforms such as Xiaohongshu and Douyin. Responsibilities include managing social media accounts, analyzing performance metrics, and implementing targeted campaigns to drive patient acquisition. The ideal candidate should have a degree in a relevant field and strong content creation skills in Mandarin and English.

Qualifications

• Degree in Marketing, Digital Marketing, Public Relations or related field.
• Experience with Chinese social media platforms like Xiaohongshu and Douyin.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Develop content strategies for Chinese digital platforms.
• Manage social media accounts ensuring quality content.
• Plan and execute digital marketing campaigns including SEO/SEM.

Skills

Content creation in Mandarin

Knowledge of Chinese social media platforms

Analytical skills

Partnership management

Education

Degree in Marketing or related field

Job description

Senior Executive, Digital Marketing and Partnerships (Chinese media)

Job Summary

Develop and execute digital marketing strategies to increase brand awareness, engage the Chinese-speaking audience, and promote the hospital’s healthcare services. Manage and optimize Chinese and international digital platforms, including Xiaohongshu (XHS), Douyin, Facebook, Instagram, and Google/Baidu. Plan and execute educational and awareness-driven content tailored for the Malaysian Chinese community and China expatriates. Drive patient acquisition through targeted campaigns, social media engagement, and strategic partnerships with media. Analyze digital marketing data and performance metrics to enhance online presence and improve campaign effectiveness.

Job Responsibilities

• Develop and implement content strategies for Chinese digital platforms, focusing on healthcare awareness, patient education, and brand positioning.
• Manage social media accounts, ensuring engaging, high-quality, and compliant content that aligns with the hospital’s branding and messaging.
• Plan and execute digital marketing campaigns, including SEO/SEM, paid ads, influencer collaborations, community engagement and media partnership.
• Monitor trends, competitor activities, and platform updates, adapting strategies to maximize reach and engagement.
• Collaborate with internal teams, agencies, and external partners to optimize marketing efforts and expand the hospital’s digital presence.

Job Requirements

• Degree in Marketing, Digital Marketing, Public Relations, Mass Communications, Biomedical Science, or a related field.
• Strong knowledge and experience in Chinese social media platforms (Xiaohongshu, Douyin/Baidu) and international platforms (Facebook, Instagram, Google).
• Excellent content creation skills in Mandarin and English; ability to tailor messaging for different audiences.
• Strong analytical skills to track campaign performance and optimize digital marketing strategies.
• Ability to manage partnerships with key opinion leaders (KOLs), influencers, and healthcare professionals to enhance brand credibility.