Senior Executive - Digital Marketing

Bio Harvest; Rawang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A skincare products company is seeking a Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across multiple organic skincare brands. The ideal candidate will be responsible for developing full-funnel digital marketing strategies, managing budgets, and driving SEO initiatives. Candidates should have a Bachelor's degree in a relevant field and 3–5 years of experience in digital marketing, preferably within the FMCG or beauty sectors. An analytical mindset and familiarity with digital ad platforms are essential.

Qualifications

• 3–5 years of hands-on experience in digital/performance marketing, preferably in FMCG or beauty industry.
• Expertise in using advertising platforms for effective marketing.
• Familiarity with AI marketing tools for content optimization.

Responsibilities

• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok.
• Collaborate with creative teams for campaign planning and audience insights.
• Conduct analyses on customer behavior to refine strategy.

Skills

Data-driven decision making

Creative digital marketing strategies

SEO initiatives

Analytical skills

Copywriting skills

Education

Bachelor’s degree in Marketing, Communications, IT, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics

Job description

Bio Harvest Sdn Bhd is seeking a data-driven and strategic Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across our organic skincare brands (Buds Organics, Dr. Buds, Iremia, Buddies, Esmeria). In 2026, digital marketing is no longer just about visibility, it is about measurable growth and customer lifetime value.

The ideal candidate thrives on data, has a sharp creative eye for digital hooks, and leverages AI and automation to keep our brands ahead in the fast-evolving skincare market.

Job Brief

Bio Harvest Sdn Bhd is seeking a data-driven and strategic Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across our organic skincare brands (Buds Organics, Dr. Buds, Iremia, Buddies, Esmeria). In 2026, digital marketing is no longer just about visibility, it is about measurable growth and customer lifetime value.

The ideal candidate thrives on data, has a sharp creative eye for digital hooks, and leverages AI and automation to keep our brands ahead in the fast-evolving skincare market.

Responsibilities

• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok, managing significant budgets to optimize for ROAS, CPA, and overall revenue growth.
• Lead digital campaign planning across all markets; collaborate with creative teams to define angles, "hooks," and audience insights for contents.
• Conduct deep-dive analyses on customer behavior and attribution models to refine marketing spend and strategy.
• Drive SEO initiatives and guide content direction for organic traffic growth.
• Implement testing frameworks for creatives, audiences, and landing pages to improve performance.
• Supervise and mentor junior executives and foster high-performance culture.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or related field.
• 3–5 years of hands‑on experience in digital/performance marketing (FMCG or beauty industry preferred).
• Expertise in Meta Ads Manager, Google Ads, TikTok Ads, and marketplace advertising (Shopee/Lazada).
• Strong analytical skills with experience in Google Analytics and ad platforms into actionable business strategies.
• Familiarity with AI marketing tools for content optimization and workflow automation.
• Strong understanding of performance marketing frameworks and the ability to manage multiple brands across diverse markets.
• Strong copywriting instincts and ability to guide creative teams.
• Proactive, organized, and results‑driven mindset.