Senior Executive, Digital Insights

Malaysia Aviation Group; Selangor; On-site; MYR 55,000 - 75,000; Full time

Job summary

A leading aviation company in Malaysia is seeking a Marketing Analyst to enhance digital strategies through data analysis. The successful candidate will have a Bachelor's degree in Business or related fields and 2-4 years of relevant experience. Key responsibilities include planning digital marketing activities, analyzing user behavior, and developing insightful reports. Proficiency in digital analytics tools and strong communication skills are essential. This position offers competitive benefits including EPF, SOCSO, and annual leave.

Benefits

EPF

SOCSO

Annual Leaves

Qualifications

• 2 – 4 years of experience required.
• Prior experience in a similar role within aviation, travel, or eCommerce is preferred.
• Understanding of airline-based KPIs is a plus.

Responsibilities

• Planning and tracking performance of digital marketing activities.
• Analysing data from multiple sources to identify trends.
• Interpreting data to provide actionable recommendations.
• Collaborating with teams to define data requirements.
• Developing reports and visualizations for stakeholders.
• Monitoring key performance indicators (KPIs).

Skills

Strong analytical capability

Proficiency in digital analytics tools

Experience using data visualisation tools

Strong communication skills

Collaborative and responsive

Education

Bachelor's degree in Business, Marketing, Data Analytics or related fields

Tools

Adobe Analytics

Power BI

Excel

Python

R

Job description

Requirement

• Bachelor's degree in Business, Marketing, Data Analytics or related fields.
• 2 – 4 years of experience.
• Prior experience in a similar role such as Marketing Analyst, Digital Analyst, Data Analyst, or Performance Marketing Executive—preferably within aviation, travel, or eCommerce industries.
• Strong analytical capability, with proven experience turning complex digital and commercial data into clear, actionable insights.
• Proficiency in digital analytics tools, ideally Adobe Analytics (AA), with experience analysing customer journeys, funnels, and conversion data. Background in other platforms also considered.
• Experience using data visualisation tools (Power BI, Excel, Python, or R) to build dashboards and performance reports.
• Understanding of airline-based KPIs is a plus.
• Insights-driven. Constantly looking for opportunities to improve performance and influence decisions.
• Strong communicator and storyteller, able to translate complex data into compelling narratives to drive decision making.
• Meticulous and disciplined, with strong attention to accuracy and consistency.
• Collaborative and responsive, comfortable working with cross-functional teams.
• Resilient and resourceful, adaptable to a dynamic environment with shifting priorities and commercial pressures.

Responsibility

• Planning and tracking performance of digital marketing activities
• Analysing data from multiple sources to identify trends, patterns, and insights.
• Interpreting data to provide actionable recommendations for optimizing digital strategies and campaigns.
• Collaborating with cross-functional teams to define data requirements and ensure data accuracy and integrity.
• Developing reports, dashboards, and visualizations to communicate insights to stakeholders.
• Conducting in-depth analysis of user behavior, customer journeys, and conversion funnels to identify areas for improvement.
• Monitoring and tracking key performance indicators (KPIs) to measure the effectiveness of digital initiatives.
• Staying up-to-date with industry trends and best practices in digital analytics and data analysis.

Benefits

• EPF
• SOCSO
• Annual Leaves