Senior Executive / Assistant Manager, Outreach & Partnership

City University Malaysia; Sepang; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading educational institution in Malaysia seeks a Senior Executive/Assistant Manager for Outreach & Partnership to enhance industry collaborations, drive student employability, and manage public relations initiatives. The ideal candidate will possess strong networking skills and at least 3-5 years of relevant experience, demonstrating leadership and stakeholder engagement. Responsibilities include developing partnerships, planning events, and ensuring effective communication strategies. This role requires a Bachelor's degree in a related field and exceptional problem-solving abilities.

Qualifications

• Minimum 3 years experience in industry relations for Senior Executive.
• Minimum 5 years experience with demonstrated leadership for Assistant Manager.
• Experience in higher education or corporate external-relations role is an advantage.

Responsibilities

• Identify and develop new partnerships with industries.
• Work closely with employers to secure job opportunities for students.
• Plan and execute industry-focused events and activities.

Skills

Networking skills

Excellent verbal communication

Public speaking

Problem-solving skills

Event planning

Education

Bachelor's degree in Business, Marketing, or related fields

Tools

Microsoft Office

Google Workspace

Presentation tools

Job description

City University Malaysia – Sepang, Selangor

The Senior Executive /Assistant Manager for Outreach & Partnership is responsible for strengthening CityU's strategic engagement with industries, government bodies, professional associations, and corporate partners. This role supports the University's mission to be Malaysia's Talent Engine by driving collaborations, enhancing student employability, and increasing industry visibility across faculties.

highly extroverted, polished, and exceptionally strong in PR, with proven experience in industry engagement and stakeholder management.

Key Responsibilities

1. Industry Partnerships & Stakeholder Engagement

• Identify and develop new partnerships with industries, corporations, NGOs, agencies, and professional bodies.
• Maintain and nurture relationships with existing partners through structured engagement and follow-up.
• Represent the university in external meetings, industry networking events, and strategic dialogues.
• Prepare proposals, partnership briefs, presentations, and official documents.

2. Internship, Career Pathways & Employability Support

• Work closely with employers to secure internship and job opportunities for students.
• Support faculties in designing industry-driven learning activities, guest lectures, and professional exposure programmes.
• Coordinate site visits, briefings, and student—industry engagement activities.

3. Public Relations, Branding & Communication

• Act as a front-facing representative for CityU, projecting a professional and approachable image.
• Support PR initiatives including media presence, event publicity, corporate messaging, and industry-related announcements.
• Prepare talking points, reports, and communication materials for senior management.

4. Event Management & Industry Programmes

• Plan and execute industry-focused events such as talks, roundtables, career fairs, industry showcases, and MoU/MoA ceremonies.
• Ensure seamless coordination of VIP engagements, including protocols, event flow, and hospitality.
• Work with faculties to deliver impactful, industry-relevant activities across campuses.

5. Reporting & Administrative Management

• Maintain accurate partnership databases and engagement trackers.
• Prepare monthly/quarterly reports, partnership outcome summaries, and KPI updates.
• Assist in monitoring progress of MoUs/MoAs to ensure active collaborations.

Academic Qualification

Bachelor's degree in Business, Marketing, Communications, Public Relations, Education Management, or related fields.

Work Experience

• Senior Executive: Minimum 3 years experience in industry relations, corporate relations, PR, business development, or stakeholder engagement.
• Assistant Manager: Minimum 5 years experience with demonstrated leadership, project ownership, and partnership-building capabilities.
• Experience in higher education or a corporate external-relations role is an advantage.

Strong networking skills — enjoys meeting people and building relationships,

Excellent verbal and written communication skills.

Confident in public speaking and representing the institution at various platforms.

Able to prepare professional proposals, reports, and presentations.

Good problem-solving skills and strong follow-through.

Event planning and execution experience.

Personality Traits

Highly extroverted, energetic, and engaging.

Professional presence with strong PR instincts.

Warm, approachable, and quick to build rapport.

Driven, proactive, and able to work independently with minimal supervision.

Comfortable with fast-paced environments and frequent external engagements.

Technical Skills

Proficient in Microsoft Office, Google Workspace, and presentation tools.

Familiar with LinkedIn and social media platforms for industry engagement.

Basic design or content creation skills (advantage).