Senior Digital Marketing (Social Media & Ecommerce)

PILLOO TRADING Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital-focused company in Kuala Lumpur is seeking a Digital Marketing Executive to enhance their social media and e-commerce strategies. The ideal candidate will plan, execute, and monitor digital marketing initiatives, requiring at least 2 years of digital marketing experience and proficiency in English and Chinese. Responsibilities include managing social media campaigns, optimizing e-commerce presence, and supporting paid advertising efforts on platforms like Meta and TikTok. Strong copywriting and coordination skills are essential for success.

Qualifications

• Minimum 2 years of experience in digital marketing or related.
• Able to manage multiple online channels independently.
• Organised, detail-oriented, and execution-focused.

Responsibilities

• Plan and manage social media marketing activities across platforms.
• Manage and optimise brand presence on e-commerce platforms.
• Support execution of paid advertising on Meta, TikTok, Google.
• Conduct basic market and competitor monitoring.

Skills

Proficient in copywriting

Strong coordination and execution skills

Fluent in English

Fluent in Chinese

Education

Bachelor’s Degree in Digital Marketing or Business

Tools

Meta ads

TikTok ads

Google ads

Job description

Senior Digital Marketing (Social Media & Ecommerce)

We are looking for a Digital Marketing Executive (Social Media & E-commerce) to plan, execute, and optimise digital marketing activities across social and e-commerce platforms. This role focuses on campaign execution, content direction, and performance tracking, ensuring all activities align with brand guidelines and business goals. The ideal candidate is execution-focused, data-aware, and comfortable managing multiple digital channels.

Job Responsibilities:

Social Media (Planning, Execution & Performance)

• Plan and manage social media marketing activities across platforms (e.g. TikTok, Instagram, Facebook, XHS)
• Develop monthly content themes and campaign angles aligned with brand positioning and guidelines
• Work closely with content and creative teams to ensure all social content follows brand tone, messaging, and objectives
• Manage posting schedules, captions, hashtags, and basic community engagement
• Monitor social media performance and optimise based on reach, engagement, and conversion metrics

E-commerce Marketing

• Manage and optimise brand presence on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.)
• Plan and execute platform campaigns, including bundles, add-on deals, vouchers, and price mechanics
• Ensure product listings, visuals, and descriptions are accurate, updated, and conversion-focused
• Support new product launches and online promotional campaigns
• Coordinate with operations to align stock availability with campaigns

Digital Advertising & Performance

• Support execution of paid advertising on Meta, TikTok, Google (briefing, setup, basic optimisation)
• Prepare simple weekly or monthly performance reports
• Identify optimisation opportunities based on data and customer behaviour

Research & Insights

• Conduct basic market and competitor monitoring within digital channels
• Observe customer behaviour and feedback from social and e-commerce platforms
• Translate insights into actionable improvements for content, campaigns, and promotions

Requirements

• Minimum 2 years of experience in digital marketing or related
• Bachelor’s Degree in Digital Marketing, Business, or related field.
• Proficient in copywriting skills. (must)
• Strong coordination and execution skils.
• Proficient in English and Chinese.
• Familiar with Meta ads, TikTok ads, or Google ads.
• Able to manage multiple online channels independently
• Organised, detail-oriented, and execution-focused
• If you’re a mom, it’s a plus (but not required)